Creative Testing That Drives Direct Mail Growth
HelloFresh
Turning Creative Fatigue into Control-Beating Growth
LIFT IS NOW A PART OF MILE MARKER
CREDO had a compelling differentiator: mobile and clean energy services that helped fund progressive causes. The growth challenge was turning that mission into action as the organization entered new markets.
• Engage progressive prospects across multiple channels
• Convert awareness into measurable customer acquisition
• Improve efficiency across direct mail, email, paid social, and display
CREDO needed a connected creative and conversion approach that could express its values clearly while driving response.
Multichannel Growth for New Markets
Over a 5+ year relationship, we used print, digital, social, email, and web experiences to introduce CREDO to new audiences and move prospects toward conversion.
Direct Mail Control Beaters
Our direct mail challenger tests applied our 8 Rules methodology to generate several top performers and lowered CPA 54% compared with the existing control.
Email and Landing Pages Built to Convert
A dynamic email and landing-page solution improved lead-to-customer conversion 20%.
Paid Creative Connected to the Post-Click Experience
New creative ad units and parallel landing pages reduced CAC 30% across paid social and display.
Purpose and Performance Working Together
By connecting CREDO’s progressive mission to coordinated acquisition experiences, we helped turn everyday acts of commerce into measurable growth.