WHAT WE DID

Full Funnel reporting and advanced analytics, CLV and LTV Customer Analysis, Mindful testing Strategy, Paid Search Strategy, Google Keyword Optimization, APY Competition Analysis, Search Engine marketing, Affiliate Marketing

Mile Marker implemented a full funnel analytics solution that tracked the full customer journey: from ad impression to account funding and customer lifetime value. Mile Marker’s full-funnel analytics solution helped Brio to pivot from lead volume chasing to value acquisition using a strategy of "mindful testing." A strategy of singular tests rather than broad-spectrum spending optimizes media spend effectively.

Navigating Rate Volatility and Competitor Aggression

Brio faces an environment where competitor actions, specifically Annual Percentage Yield (APY) offers.

Macro-Economic Headwinds: In 2025, the market saw five consecutive interest rate decreases, dropping Brio’s rate from 4.45% in May to 3.75% in December.
Approval Decay: As rates softened, the pool of high-intent “rate-seekers” shrank, causing a 55.1% year-over-year drop in total market approvals and driving a 62.9% increase in the overall Cost Per Approval (CPA)
Budget Constraints: With a tighter budget than industry leaders, Brio could not afford to chase low-quality traffic. The challenge was to maintain deposit volume and lower acquisition costs while competitors aggressively adjusted rates.

"Mindful Testing" and Value-Based Acquisition