LIFT IS NOW A PART OF MILE MARKER

Mile Marker has acquired LIFT, a performance creative agency specializing in flexible content systems. This partnership creates a unified growth system for audience, channel and data intelligence that spotlights how we can connect the entire customer journey. For brands, this means ensuring every message, impression and experience is built for a business outcome.
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Decade-Long Partnership Built on Trust

Growth partner for America’s fastest-growing Internet TV and mobile company

Client

Spectrum

Channel

Social, Conversion UX/UI, Digital Design, Email/SMS, Direct Mail

10+

Direct Mail Controls

150%

online conversion rate lift

2x

lift in Email Performance

What We Did

Winning households in the zero sum telecom market means outmaneuvering rivals at every stage of the customer journey. Spectrum needed a long-term partner who could make every channel work harder and work together — from first impression to successful onboarding.

From driving leads via digital and print to acquiring new customers with an award-winning conversion flow, we've helped deliver millions more customers for Charter Spectrum since 2007. Our new experiences boosted conversions, reduced churn and added ARPU . Our Email Response Levers drove higher leads for both prospects and existing customers, and our award-winning conversion flow doubled online conversion rates while increasing average revenue per user.

Challenge

Scaling Growth in a Competitive Battle

Winning households in the zero sum telecom market means outmaneuvering rivals at every stage of the customer journey. Spectrum needed a long-term partner who could make every channel work harder and work together — from first impression to successful onboarding.

Solution

The result: a fully integrated acquisition engine that delivered consistent growth across channels and across the CRM funnel.

8 Rules for Response — Applied Across Every Channel We brought our proven response framework to every touchpoint, ensuring Spectrum’s value propositions were sharp, consistent, and built to convert — whether a prospect was seeing a direct mail piece, a digital ad, or landing on the website.

An Omnichannel Funnel Built to Work Together
Paid digital and social, direct mail, email, and a multi-award-winning conversion flow weren’t running in parallel — they were engineered to reinforce each other at every stage of the CRM funnel, from awareness through acquisition to retention.

Direct Mail at Scale
10+ new controls created, tested, and optimized to break through competitive clutter and drive response in one of the most contested acquisition channels in telecom.

Email as a Growth Lever
Proprietary Email Response Levers drove 3x performance lift — moving prospects down funnel and re-engaging existing customers to expand and retain.

Award-winning Conversion Flow
Our UX and website expertise doubled online conversion rates and increased average revenue per user — turning hard-won traffic into long-term subscribers.

Business Results