LIFT IS NOW A PART OF MILE MARKER
Winning households in the zero sum telecom market means outmaneuvering rivals at every stage of the customer journey. Spectrum needed a long-term partner who could make every channel work harder and work together — from first impression to successful onboarding.
8 Rules for Response — Applied Across Every Channel We brought our proven response framework to every touchpoint, ensuring Spectrum’s value propositions were sharp, consistent, and built to convert — whether a prospect was seeing a direct mail piece, a digital ad, or landing on the website.
An Omnichannel Funnel Built to Work Together
Paid digital and social, direct mail, email, and a multi-award-winning conversion flow weren’t running in parallel — they were engineered to reinforce each other at every stage of the CRM funnel, from awareness through acquisition to retention.
Direct Mail at Scale
10+ new controls created, tested, and optimized to break through competitive clutter and drive response in one of the most contested acquisition channels in telecom.
Email as a Growth Lever
Proprietary Email Response Levers drove 3x performance lift — moving prospects down funnel and re-engaging existing customers to expand and retain.
Award-winning Conversion Flow
Our UX and website expertise doubled online conversion rates and increased average revenue per user — turning hard-won traffic into long-term subscribers.