LIFT IS NOW A PART OF MILE MARKER

Mile Marker has acquired LIFT, a performance creative agency specializing in flexible content systems. This partnership creates a unified growth system for audience, channel and data intelligence that spotlights how we can connect the entire customer journey. For brands, this means ensuring every message, impression and experience is built for a business outcome.
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Elevating the most iconic brands in media

Growing subscribers and revenue for Condé Nast’s most beloved titles

Client

Condé Nast's

Channel

Conversion UX/UI, Email/SMS, Direct Mail, Digital Design

13%

increase in 5-year NPV revenue

$2M

in annual revenue saved

What We Did

Paid Media Optimization, Meta Ads Performance, Customer Acquisition Cost Reduction, Subscriber Acquisition, Conversion Rate Optimization, Email Marketing, Subscriber Retention, Winback Strategy, Lapsed Customer Re-engagement, Subscription Revenue Growth, Customer Lifetime Value, Digital Subscription Marketing

Condé Nast tapped LIFT to help drive subscriber revenue growth across their family of brands — including The New Yorker, Vogue, Vanity Fair, WIRED, and Bon Appétit. We built full-funnel acquisition strategies, optimized paid media to achieve best-in-class SAC, and developed winback programs to re-engage lapsed subscribers with content-led creative and proven offer strategies. From post-click landing pages to cancel/save experiences, every touchpoint was engineered to convert, retain, and grow.

Challenge

Driving Down SAC across the funnel at scale

Premium media brands face a unique acquisition challenge: the audience is discerning, the competition for attention is fierce, and the cost to acquire a subscriber can quickly erode long-term value. Condé Nast needed a partner who could drive down subscriber acquisition costs across multiple titles, convert more efficiently at every stage of the funnel, and bring lapsed customers back — without sacrificing the brand to do it.

Solution

FULL-FUNNEL SUBSCRIPTION GROWTH, BUILT FOR PREMIUM AUDIENCES

Paid Media Engineered for SAC Efficiency
We optimized across Meta and paid channels to deliver best-performing ads across The New Yorker, Vanity Fair, Vogue, and more — driving meaningful reductions in cost per acquisition while maintaining brand integrity.
Content-Centric Upper Funnel
A scalable paid social system spotlighted high-performing editorial content, using story-led creative to drive click-throughs and onsite subscriptions

Performance UX That Converts New landing pages and conversion experiences built on performance UX best practices delivered measurable lift in post-click conversion across the portfolio.

Email Optimization for Long-Term Value By refining email engagement strategies across the subscriber lifecycle, we improved 5-year NPV revenue — ensuring each subscriber delivered more value over time.
Winback That Works
Our strateigic winback programs used best-practice sequencing and content-led creative to re-engag lapsed subscribers, recovering meaningful revenue that would otherwise have been lost. Cancel/Save Across the Portfolio
A tailored Cancel/Save experience deployed across all Condé Nast brands preserved subscriber loyalty at scale and secured significant retained revenue.

Business Results

13%

increase in 5-year NPV revenue

$2M

in annual revenue saved

Decade-Long Partnership Built on Trust

Spectrum

Growth partner for America’s fastest-growing Internet TV and mobile company

Elevating the most iconic brands in media

Condé Nast's