What We Did

Direct Mail Strategy, Data Modeling, Audience Segmentation, Creative Optimization, Localization, Response Rate Optimization, Lawn Care Marketing, Customer Acquisition, Prospect Targeting, Behavioral Segmentation

Winning locally for America's #1 lawn care company meant transforming national awareness into localized action. We applied advanced data modeling with CRM and email marketing data to uncover unique prospect segments and their specific needs. We deployed tailored performance creative alongside a localization strategy that reinforced TruGreen’s regional expertise, driving measurable improvement in response rates. Through actionable insights and targeted deployment, we successfully unlocked their next stage of growth at scale.

Drive higher response and customer growth through smarter targeting and creative

Even the nation's #1 lawn care brand faces fierce competition at the local level, where homeowners are often tempted by neighborhood providers. To overcome this local skepticism and engage audiences unresponsive to evergreen messaging, they needed a strategy that would cut through the chaos of the media landscape. By applying our forensic planning framework, we pinpointed high-value audience cohorts and replaced one-size-fits-all ads with customized creative. We balanced TruGreen's national brand authority with localized performance media to break through the noise.

Make a national brand feel like the smartest option with an authentice local context