An Independent Omnichannel Agency Built For The Ambitious Growth Marketer
PROCESS
NEXT LEVEL MARKETING INTELLIGENCE.() POWERING A MEDIA DECISION ENGINE THAT IS NEVER IDLE.()
Waypoint
Relay
Results
THE ROADMAP: WAYPOINT
Waypoint is our proven, three-step media planning and investment framework for unpacking your business, developing insights and strategy and optimizing media reporting.
01
FORENSIC BUSINESS AUDIT
It starts with a deep dive into your business, pinpointing high-value audience segments, top-performing channels and hidden inefficiencies.
02
STRATEGIC MEDIA PLANNING
Then we develop fully formed audience personas, incorporating their behaviors and habits to ensure media plans are rooted in human truths.
03
PREDICTIVE ANALYTICS
Powered by Relay, our low-code, open measurement platform, we utilize all that data to construct a real-time media feedback loop for highly accurate results and actionable insights.
THE ENGINE: RELAY
Relay is the operating engine that powers Waypoint—connecting planning, activation, and analytics into a single, adaptive media system. Agnostic of any single measurement tool, it integrates the best third-party data, tools, and agentic modeling for each client's needs.
THE RESULT
From deep strategic audits to responsive media planning and analyst-led insights, our approach is designed to be agile, accountable and relentlessly outcome-driven. We don't just deliver media plans — we deliver momentum.
Predictive Forecasting
Employing Mixed Media Modeling and backtesting, we build highly accurate forecasts for business outcomes and future investment.
Custom Reporting
We'll create a purpose-built dashboard tailored to your goals and desired metrics, unifying disparate data sets to give a clear view of business performance.
Realtime Optimization
Unlike static snapshots, this fluid part of the process provides daily or weekly insights into what is moving the needle, allowing for rapid shifts in media strategy.
