LIFT IS NOW A PART OF MILE MARKER
As a modern omnichannel media agency purpose-built to deliver speed, agility, and precision for ambitious growth marketers, we are always planning for your next growth spurt and your next era. Today, we are thrilled to announce a major step forward in that mission: Mile Marker has officially acquired LIFT, a performance content and creative agency renowned for its flexible content systems across digital and traditional channels. Now, Mile Marker is a modern omnichannel media agency uniquely connecting data, media and creative to drive results for ambitious growth marketers.
Our True Omnichannel Approach balances brand and performance media as complementary forces to engineer every media dollar to work its hardest. By integrating LIFT’s digitally-driven creative model and end-to-end direct mail services, we are expanding our capabilities to connect media strategy with execution across all channels. Together, Mile Marker and LIFT are creating a unified growth engine that seamlessly connects media, content, technology, and data into one continuous learning system. This integration eliminates the “agency tax” of fragmented handoffs, closing performance leaks across the entire customer journey and scaling growth for ambitious marketers.
At Mile Marker, our work is powered by IQ and delivered with EQ. LIFT’s robust content and creative capabilities will now plug directly into our proven decision engine: Waypoint, our forensic planning framework, and Relay, our proprietary measurement and analytics platform. Tim Carr, the Founder and CEO of LIFT, is joining the Mile Marker leadership team as our Chief Creative Officer. “We’ve always believed the most effective content is built to perform in every channel, not just in isolated campaigns,” Carr shared. “Now, we can combine media and creative data to design advanced multivariate, hypothesis and optimization split testing to drive conversion rates across offline and online”. This allows our clients to experience the unprecedented ability to see the impact of a systemic creative dataset at work directly within their marketing layer.
As the marketing landscape shifts, we know that agility is paramount to sustaining growth. “Rather than betting on a single generative content solution or proprietary technology, we chose adaptability with LIFT,” said Scott Shamberg, President and CEO of Mile Marker. LIFT’s specialization in performance creative adds a level of precision and direct response expertise that fits seamlessly with our commitment to accountability across the entire marketing funnel. This partnership arms our clients with a future-ready platform that will effortlessly evolve alongside changes in AI, new channels, and shifting customer expectations.
From deep strategic audits to real-time optimization, our approach is designed to be agile, accountable, and relentlessly outcome-driven. We don’t just deliver media—we deliver momentum.
Ready to unlock your next stage of growth? Let’s talk.
Read the full report in Digiday.
A modern omnichannel media agency that delivers best-in-class tools with a transparent process and measurable outcomes. Ready to grow? Let’s talk
