Media Underdelivery & Over Spend. No Clear ROI.

Omnichannel Campaign Strategy leveraging ACR retargeting, Symptom-Led Targeting using precise audience data, Retail Media Activation rooted in deep audience insights, Dynamic Creative Optimization adapting to engagement, and ROAS-Driven Optimization measuring cross-channel media impact

By grounding the brand in empathy and performance-driven media, Colace moved from just another option in the laxative aisle to a trusted go-to for gentle, doctor-recommended relief.

Cut Unnecessary Media Spend

In a crowded digestive health aisle, Colace was losing ground. Trust alone wasn't driving sales—and competitors were outspending and outshouting the brand at every turn. To spark a true comeback, Colace had to do more than rebuild credibility—it had to reignite momentum. Crowded Market, Misdirected Messaging Inefficient Spending in a High-Stakes Battle Lack of Sales Attribution in a Market that Demands Proof Mile Marker needed to reinforce Colace’s position as the doctor-recommended choice for gentle, dependable relief. With precise audience targeting and brand-right storytelling, we helped Colace reach new consumers, drive preference, and maintain its leadership in the stool softener category.

Rebuild the Strategy. Reclaim the Shelf.