How to Drive Innovative Growth in a Centuries-Old Category

-Test-and-Learn Framework: Evaluated the highest-performing combinations of offline media formats, including polybags and package inserts.

-Premium Distribution Partnerships: Curated insert placements with premium brands using precise audience targeting to preserve brand equity.

-Direct-to-Web Optimization: Built direct-response offers and landing page experiences rooted in target audience insights to convert offline audiences.

-Performance Measurement & Scaling: Prioritized measuring media impact across channels to evolve the initial test into a measurable contributor to overall customer acquisition.

-Channel Diversification Strategy: Executed an omnichannel campaign strategy to successfully drive offline growth, escape digital saturation, and improve customer lifetime value.

From Digital Disruptor to Offline Acquisition Leader. Harry’s didn’t just find a new channel—they built a scalable engine for profitable growth. By combining a strategic test-and-learn insert media framework with premium distribution partnerships, they successfully navigated digital saturation to reach new audiences at scale.

Harry’s was already a digitally savvy DTC brand, but to keep growing, they needed to find new, profitable customer acquisition channels outside of digital saturation.

‎ •‎ Lagging New Customer Acquisition
‎ •‎ Need to Drive to Web at Efficient CPA
‎ •‎ Take Share From Industry Behemoths

Harry’s turned to Mile Marker to unlock new customer growth beyond paid digital. With a saturated digital landscape and increasing costs, they needed an innovative way to attract new buyers at scale and within a profitable cost structure.

Insert Media as a Scalable Engine for Customer Acquisition