Category: press

CTV and Social Media Strategy: Why Cost-Sensitive Brands Are Leaning In

Carmen Saffioti October 9, 2025 No Comments

As advertisers tighten budgets and seek more accountable performance, a new balance is emerging between CTV and social media strategy. The latest Digiday analysis reveals that connected TV is no longer just…

How Media Agency Strategy Is Evolving: AI, Tariffs, and the Push for Flexibility

Carmen Saffioti October 9, 2025 3 Comments

As client budgets tighten and global uncertainty continues to shape the advertising landscape, media agencies are rethinking how they plan, invest, and communicate value. The Digiday Media Agency Report 2025…

Why Agencies Won’t Drop Free Food: The Role of Media Agency Culture

Carmen Saffioti September 23, 2025 No Comments

Free food in the office has long been more than a perk — it’s a reflection of media agency culture. From late-night meals to mid-day snacks, it fuels collaboration, makes…

Consumer Sentiment Isn’t the Full Story: Why Brands Must Measure Marketing Impact This Holiday Season

Carmen Saffioti September 20, 2025 No Comments

As the 2025 holiday season approaches, consumer confidence appears low. The University of Michigan reported sentiment down 10% year-over-year, and surveys show nearly half of U.S. households say their finances…

Mile Marker Named Media Agency of Record for Lansinoh Laboratories

Carmen Saffioti September 19, 2025 No Comments

Driving Precision Targeting, Omnichannel Strategy, and Measurable Marketing Impact for a Global Maternal Health Leader Mile Marker has been named the media agency of record (AOR) for Lansinoh Laboratories, Inc., a…

Still Spending, Still Nervous: Why Flexibility Defines Q4 Advertising

Carmen Saffioti September 16, 2025 No Comments

Ad budgets are holding steady as 2025 winds down, but caution is shaping how those dollars are deployed. Marketers are leaning into flexible commitments, shifting spend thresholds, and keeping their…

Why AI Hasn’t Cracked Brand Marketing—Yet

Carmen Saffioti August 22, 2025 No Comments

In a recent Digiday feature, Anthony Costanzo, Chief Analytics Officer at Mile Marker Agency, weighed in on a growing disconnect in the world of AI marketing: while generative AI tools are powering…

Shattuck Groome Featured in Digiday: Amazon vs. The Trade Desk

Carmen Saffioti August 19, 2025 6 Comments

In a recent Digiday feature, Shattuck Groome, Chief Media Officer at Mile Marker, weighed in on the growing tension between Amazon and The Trade Desk—and what it signals for advertisers navigating today’s…

Ad Age Media Planner of the Year: Wilton Bealle of Mile Marker Agency Wins Small Agency Honor

Carmen Saffioti July 24, 2025 3 Comments

Mile Marker Agency, specifically built for the ambitions of growth marketers, is proud to announce that Wilton Bealle, Senior Vice President of Client Solutions, has been named Ad Age’s 2025…

The Great Rollup: What Holding Company Consolidation Means for the Future of Media

Carmen Saffioti July 23, 2025 6 Comments

In a recent article from the Association of National Advertisers (ANA), major agency holding companies—including WPP, Omnicom, and Publicis Groupe—are undergoing significant consolidation in response to rising costs, AI disruption, and…

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Category: press

CTV and Social Media Strategy: Why Cost-Sensitive Brands Are Leaning In

How Media Agency Strategy Is Evolving: AI, Tariffs, and the Push for Flexibility

Why Agencies Won’t Drop Free Food: The Role of Media Agency Culture

Consumer Sentiment Isn’t the Full Story: Why Brands Must Measure Marketing Impact This Holiday Season

Mile Marker Named Media Agency of Record for Lansinoh Laboratories

Still Spending, Still Nervous: Why Flexibility Defines Q4 Advertising

Why AI Hasn’t Cracked Brand Marketing—Yet

Shattuck Groome Featured in Digiday: Amazon vs. The Trade Desk

Ad Age Media Planner of the Year: Wilton Bealle of Mile Marker Agency Wins Small Agency Honor

The Great Rollup: What Holding Company Consolidation Means for the Future of Media

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