LIFT IS NOW A PART OF MILE MARKER

Mile Marker has acquired LIFT, a performance creative agency specializing in flexible content systems. This partnership creates a unified growth system for audience, channel and data intelligence that spotlights how we can connect the entire customer journey. For brands, this means ensuring every message, impression and experience is built for a business outcome.
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Category: press

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

Carmen Saffioti December 9, 2025 3 Comments

The lines between “work” and “life” haven’t just blurred. They’ve vanished. In a 24/7 industry like ours, that reality hits parents the hardest. But as Mile Marker President & CEO…

How Media Agency Strategy Is Shifting in a Volatile Q4 Marketplace

Carmen Saffioti November 18, 2025 6 Comments

As 2025 comes to a close, the Q4 ad marketplace is sending mixed signals. Some media buyers are seeing spend soften across mid- and lower-funnel channels, while others report unexpected…

Mile Marker Agency Wins Silver for Data-Driven Campaign of the Year at Modern Healthcare’s Marketing Impact Awards

Carmen Saffioti November 12, 2025 3 Comments

Mile Marker Wins Silver for Data-Driven Campaign of the Year (Supplier/Vendor/Pharma) Mile Marker earned Silver for Data-Driven Campaign of the Year in the Supplier/Vendor/Pharma category at Modern Healthcare’s Marketing Impact Awards for…

Interactive and Shoppable CTV Ads Find Their Place in Brand Awareness

Carmen Saffioti October 15, 2025 3 Comments

As interactive and shoppable connected TV (CTV) formats gain traction, marketers are realizing that their power extends beyond direct conversions—they’re shaping the future of brand awareness. In Digiday’s latest report, industry leaders…

Mile Marker in Action: Q3 Highlights in Agency Culture, Community, and Recognition

Carmen Saffioti October 14, 2025 3 Comments

This quarter, Mile Marker leaders engaged in conversations and celebrations that reinforced the importance of agency culture—how we connect, collaborate, and lead within an evolving industry. From Toronto to New…

CTV and Social Media Strategy: Why Cost-Sensitive Brands Are Leaning In

Carmen Saffioti October 9, 2025 No Comments

As advertisers tighten budgets and seek more accountable performance, a new balance is emerging between CTV and social media strategy. The latest Digiday analysis reveals that connected TV is no longer just…

How Media Agency Strategy Is Evolving: AI, Tariffs, and the Push for Flexibility

Carmen Saffioti October 9, 2025 3 Comments

As client budgets tighten and global uncertainty continues to shape the advertising landscape, media agencies are rethinking how they plan, invest, and communicate value. The Digiday Media Agency Report 2025…

Why Agencies Won’t Drop Free Food: The Role of Media Agency Culture

Carmen Saffioti September 23, 2025 No Comments

Free food in the office has long been more than a perk — it’s a reflection of media agency culture. From late-night meals to mid-day snacks, it fuels collaboration, makes…

Consumer Sentiment Isn’t the Full Story: Why Brands Must Measure Marketing Impact This Holiday Season

Carmen Saffioti September 20, 2025 No Comments

As the 2025 holiday season approaches, consumer confidence appears low. The University of Michigan reported sentiment down 10% year-over-year, and surveys show nearly half of U.S. households say their finances…

Mile Marker Named Media Agency of Record for Lansinoh Laboratories

Carmen Saffioti September 19, 2025 No Comments

Driving Precision Targeting, Omnichannel Strategy, and Measurable Marketing Impact for a Global Maternal Health Leader Mile Marker has been named the media agency of record (AOR) for Lansinoh Laboratories, Inc., a…

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Category: press

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

How Media Agency Strategy Is Shifting in a Volatile Q4 Marketplace

Mile Marker Agency Wins Silver for Data-Driven Campaign of the Year at Modern Healthcare’s Marketing Impact Awards

Interactive and Shoppable CTV Ads Find Their Place in Brand Awareness

Mile Marker in Action: Q3 Highlights in Agency Culture, Community, and Recognition

CTV and Social Media Strategy: Why Cost-Sensitive Brands Are Leaning In

How Media Agency Strategy Is Evolving: AI, Tariffs, and the Push for Flexibility

Why Agencies Won’t Drop Free Food: The Role of Media Agency Culture

Consumer Sentiment Isn’t the Full Story: Why Brands Must Measure Marketing Impact This Holiday Season

Mile Marker Named Media Agency of Record for Lansinoh Laboratories

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