press Archives

LIFT IS NOW A PART OF MILE MARKER

Still Spending, Still Nervous: Why Flexibility Defines Q4 Advertising

Carmen Saffioti September 16, 2025 11 Comments

Ad budgets are holding steady as 2025 winds down, but caution is shaping how those dollars are deployed. Marketers are leaning into flexible commitments, shifting spend thresholds, and keeping their…

Why AI Hasn’t Cracked Brand Marketing—Yet

Carmen Saffioti August 22, 2025 13 Comments

In a recent Digiday feature, Anthony Costanzo, Chief Analytics Officer at Mile Marker Agency, weighed in on a growing disconnect in the world of AI marketing: while generative AI tools are powering…

Shattuck Groome Featured in Digiday: Amazon vs. The Trade Desk

Carmen Saffioti August 19, 2025 18 Comments

In a recent Digiday feature, Shattuck Groome, Chief Media Officer at Mile Marker, weighed in on the growing tension between Amazon and The Trade Desk—and what it signals for advertisers navigating today’s…

Ad Age Media Planner of the Year: Wilton Bealle of Mile Marker Agency Wins Small Agency Honor

Carmen Saffioti July 24, 2025 25 Comments

Mile Marker Agency, specifically built for the ambitions of growth marketers, is proud to announce that Wilton Bealle, Senior Vice President of Client Solutions, has been named Ad Age’s 2025…

The Great Rollup: What Holding Company Consolidation Means for the Future of Media

Carmen Saffioti July 23, 2025 33 Comments

In a recent article from the Association of National Advertisers (ANA), major agency holding companies—including WPP, Omnicom, and Publicis Groupe—are undergoing significant consolidation in response to rising costs, AI disruption, and…

Why Retail Media Transparency Is Top of Mind in 2025

Carmen Saffioti July 15, 2025 20 Comments

In a recent Digiday article by Kimeko McCoy, Mile Marker Agency’s Chief Analytics Officer, Anthony Costanzo, shared his take on the evolving landscape of retail media—and why advertisers are placing a renewed focus…

Three Effie Awards for Orchard Valley Harvest’s “No Nut November” Campaign

Carmen Saffioti June 3, 2025 30 Comments

We’re beyond thrilled to congratulate our partners at Terri & Sandy and John B. Sanfilippo & Son Inc. on their three Effie Award wins for our work with Orchard Valley…

Scott Shamberg Featured in AdAge: Insights on LinkedIn Agency Searches

Carmen Saffioti May 15, 2025 12 Comments

Scott Shamberg, our President & CEO, was recently quoted in AdAge discussing the growing trend of brands using LinkedIn to find agency partners. As LinkedIn continues to emerge as a…

Mile Marker Sets Course By Putting Scalable Growth As First Priority

Carmen Saffioti February 26, 2025 19 Comments

In an industry often slowed down by bureaucracy and rigid structures, the traditional media agency culture is overdue for an overhaul. Today, Mile Marker is officially launching as a new-breed…

Media Agency Mile Marker Wins 3 AOR Accounts

Carmen Saffioti February 26, 2025 12 Comments

In early February, Cage Point and PlusMedia merged to form independent media agency Mile Marker. Since then, the agency has been on a roll, securing three new Agency of Record…