press Archives

The Social Video Surge: Building a Winning Omnichannel Campaign Strategy

Carmen Saffioti May 8, 2026 No Comments

The pendulum of digital video dominance is swinging back to the social feed. According to the Interactive Advertising Bureau (IAB), brand spending on social video is projected to grow by…

The True Cost of Global Conflict: How Ambitious Brands Are Navigating Uncertainty

Carmen Saffioti May 6, 2026 No Comments

What began as a regional conflict in the Middle East is now a compounding drag on the global advertising industry. While the economics of war travel slowly—moving through oil prices,…

Human in the Loop: Why Strategy Still Trumps Automation at Mile Marker

Carmen Saffioti April 14, 2026 No Comments

In the latest episode of Agency Business, Mile Marker CEO Scott Shamberg joined host Brian Wieser to pull back the curtain on what it means to lead a mid-market independent…

Agency Alchemy: Navigating Private Equity and Mid-Market Media Growth

Carmen Saffioti March 24, 2026 No Comments

Navigating private equity has reshaped the media landscape and agency terrain. However, the story is more complex than headlines about roll-ups and margin pressure. On a recent episode of the…

In Q1, marketers pivot to spending backed by AI and measurement

Carmen Saffioti February 13, 2026 No Comments

As the dust settles on a volatile 2025, brand advertisers are wading cautiously into the first weeks of 2026. The “growth at all costs” mentality has been replaced by a…

Mile Marker Advances Tech Integration with Strategic AI and Analytics Leadership

Carmen Saffioti February 13, 2026 No Comments

Independent media agency Mile Marker today announced the appointment of Tony Russo as Vice President of AI Innovation & Strategy and David Grey as Senior Director of Analytics. These strategic moves underscore…

As P&G Bets Big on Retail Media, The Real Challenge is to Measure Marketing Impact

Carmen Saffioti February 13, 2026 No Comments

As U.S. growth slows, giants like Procter & Gamble and Diageo are placing massive bets on retail media integration to close the gap between discovery and purchase. However, the real…

As YouTube Chases TV Budgets, The Real Win is in the Mid-Funnel

Carmen Saffioti February 13, 2026 No Comments

As Google incentivizes sales teams to prioritize YouTube, the platform is moving further upstream to capture TV ad dollars. However, the real story isn’t just about glossy awareness plays; it…

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

Carmen Saffioti December 9, 2025 No Comments

The lines between “work” and “life” haven’t just blurred. They’ve vanished. In a 24/7 industry like ours, that reality hits parents the hardest. But as Mile Marker President & CEO…

How Media Agency Strategy Is Shifting in a Volatile Q4 Marketplace

Carmen Saffioti November 18, 2025 3 Comments

As 2025 comes to a close, the Q4 ad marketplace is sending mixed signals. Some media buyers are seeing spend soften across mid- and lower-funnel channels, while others report unexpected…