At Mile Marker, we are a modern omnichannel media agency purpose-built to deliver speed, agility, and precision for ambitious growth marketers. We don’t just plan for your next big push—we plan for your next goal, your next growth spurt, and your next era. 

We are proud to announce that Walmart Connect has selected Mile Marker’s work for Freshpet as a featured performance benchmark, a highly selective recognition highlighting the top-performing campaigns across the Walmart platform.

Transforming Ambition into Growth 

Building a new category is harder than just gaining market share—you have to change consumer behavior at its core. When tasked with differentiating Freshpet’s refrigerated offerings from conventional dry and wet dog food, our team knew we needed to move beyond standard, logo-centric ads. 

To effectively educate customers on the benefits of “fresh from the fridge” nutrition in a highly competitive category, we executed a robust omnichannel campaign strategy. By leveraging Walmart’s Sponsored Brands Custom Image feature, we implemented “lifestyle storytelling,” showcasing Freshpet in real-life settings to build a stronger connection with pet parents directly at the point of purchase. 

Accountable and Relentlessly Outcome-Driven

For marketers exploring how to measure omnichannel campaign effectiveness, the answer lies in balancing brand and performance media as complementary forces to engineer every media dollar to work its hardest. Our approach didn’t just drive engagement for Freshpet; it delivered category-leading efficiency.

The tangible outcomes of this data-driven approach speak for themselves:

• +30% New-to-Brand Sales: Successfully introducing a “fresh” new option to shoppers who hadn’t purchased the brand at Walmart in the last year.
• +25% CPC Efficiency: Achieving higher engagement and awareness while maintaining performance efficiency. 

This recognition from Walmart reinforces Mile Marker’s position at the forefront of retail media innovation and visual storytelling. It is a testament to our true omnichannel approach and philosophy. 

Want to learn more about how our integrated data and media strategy transformed Freshpet from an unknown challenger into the go-to brand for fresh pet food? 

Read the full story of our partnership here: From Underdog To Top Dog – Mile Marker. 

Ready to unlock your next stage of growth? Let’s talk.