When Awareness Isn't Enough

Streaming Video (OLV/CTV), Social Media (Meta, TikTok, YouTube, Pinterest),Data Driven Display, Retail Media Networks, Programmatic, Search

The campaign didn't just maintain Carmex’s emotional connection, it converted it. By combining omnichannel media with real-time optimization and retail-first targeting, Carmex bridged the gap between awareness and action. The result? A smarter path to growth during the most competitive season, with measurable gains in new buyers and real retail momentum.

Carmex had the love. What it needed was the lift, from brand affinity to real-world retail results, all without sacrificing efficiency or focus. Balancing Brand & Performance Media Maximizing Budget in a Competitive Season Engaging a Broad but Targeted Audience How can we balance emotional connection with measurable outcomes in a cluttered personal care category, during a peak ad season dominated by holiday noise.

Brand Love, Measurable Results: A Smarter Way to Scale