Impactful Results

Driving Offline Growth for an Ecommerce Brand

Client

Harry’s

Channel

Insert Media

575K+

New Customers Acquired

780M+

Inserts Distributed

How to Drive Innovative Growth in a Centuries-Old Category

Offline Insert Media Strategy, Test-and-Learn Framework, Premium Distribution Partnerships, Direct-to-Web Optimization, Performance Measurement & Scaling, Channel Diversification Strategy

How a legacy-disrupting brand scaled new customer acquisition through insert media

Challenge

Harry’s was already a digitally savvy DTC brand, but to keep growing, they needed to find new, profitable customer acquisition channels outside of digital saturation.

‎ •‎ Lagging New Customer Acquisition
‎ •‎ Need to Drive to Web at Efficient CPA
‎ •‎ Take Share From Industry Behemoths

Harry’s turned to Mile Marker to unlock new customer growth beyond paid digital. With a saturated digital landscape and increasing costs, they needed an innovative way to attract new buyers at scale and within a profitable cost structure.

Business Results

Insert Media as a Scalable Engine for Customer Acquisition

Test & Learn Approach to Insert Media
Mile Marker launched a strategic testing program to identify the optimal creative and format for offline media, evaluating everything from polybags to package inserts to discover the highest-performing combination.

Drive-to-Web Offer Optimization
The program prioritized compelling direct-response offers and landing page experiences designed to convert offline audiences efficiently and measurably.

Premium Partner Alignment
Insert distribution was tightly curated to align with premium brands and environments that matched Harry’s voice, helping preserve brand equity while boosting response rates.

Integration Into Growth Strategy
What began as a test quickly became a key component of Harry’s broader growth mix—offline media evolved into a critical and measurable contributor to new customer acquisition.

Mile Marker’s expertise and collaborative approach made them an invaluable partner in driving scalable, efficient growth.

Michelle Fish

Senior Director, Harry’s

Solution

575K+

New Customers Acquired

780M+

Inserts Distributed

Retail Performance

Carmex

From Brand Love to Basket

Precision Digital Strategy

Neurostar

Repositioning a Breakthrough with Precision Digital Strategy

Performance Media Results

Colace

From Stalled Growth to Market Momentum

From Awareness to Results

La Compagnie

First-Class Brand. First-Class Results.

Impactful Results

Harry’s