What We Did

Direct Mail, Email Marketing, Retention Marketing, Winback Campaigns, Trial Conversion, Paid Customer Conversion, Customer Reactivation, Customer Lifetime Value, Churn Reduction, Welcome Series, Repeat Purchase Segmentation, Direct Mail Testing, Control Beaters, CPA Reduction, 8 Rules for Direct Mail Response

From converting free trialers to paid subscribers to reactivating former customers, SiriusXM needed a lift. Using our 8 Rules approach, we built direct mail and email programs across welcome, winback, and repeat-purchase journeys. Highlights from our new approaches include new direct mail and email program controls, delivering lower CPAs and higher Lifetime Value.

Converting Trialers and Winning Back Valuable Customers

SiriusXM had two connected growth opportunities: convert more paid trialers and bring former customers back at stronger lifetime value.

• Improve winback efficiency
• Increase trial-to-paid conversion
• Reduce churn among repeat purchasers

The challenge was to create coordinated direct mail and email programs that could move each audience toward the next best action while recognizing revenue faster and protecting long-term customer value.

Connected Welcome and Winback Programs Built for Lifetime Value