What We Did

Direct Mail, Email Marketing, Paid Digital and Social, Personal Loan Marketing, Customer Acquisition, Repeat Loan Issuance, Audience Segmentation, Emotional Benefit Messaging, Direct Response Creative, Control Beaters, Creative Testing, Conversion Optimization, Member Engagement, 8 Rules for Direct Mail Response

From Audience Insights to Winning Creative.
LendingClub needed direct mail and email to work harder across prospect and current-member audiences. We applied our 8 Rules methodology to deliver more engaging and motivating creative for each audience. Among our winning packages, four of our challenger test campaigns established as new direct mail controls. Winning language from mail then moved into email, compelling current members with more exclusive context to re-engage and borrow again.

Winning New Borrowers and Re-Engaging Current Members

LendingClub was already America’s leading personal loan provider, but continued growth required stronger performance from two distinct audiences: new borrowers and current members.

• Increase new loan issuances through direct mail
• Build a stronger case for prospects to act
• Re-engage current members with greater relevance

The challenge was to make each communication more motivating without losing the clarity and credibility essential to a financial decision.

An Insight-Led Response System Built to Win Across Channels