thought leadership Archives

LIFT IS NOW A PART OF MILE MARKER

Google’s Antitrust Reckoning: Remedies That Fall Short

Carmen Saffioti September 4, 2025 32 Comments

A Long Road Ahead for Challengers Google avoided the worst possible penalties for being found to have illegally maintained a monopoly in online advertising and search. The judge in this…

Amazon Exits Google Shopping Ads: What It Means for Your Brand

Carmen Saffioti August 5, 2025 34 Comments

A rare shift in digital media has opened up new space for brands to win in the performance marketing landscape. Amazon has quietly exited Google Shopping ads across global markets,…

Scott Shamberg Featured in Digiday Discussing Ad Spend Trends Amid Economic Uncertainty

Carmen Saffioti June 16, 2025 28 Comments

In a recent Digiday article, Scott Shamberg, CEO of Mile Marker, weighed in on the current state of the global advertising landscape and how medium-sized brands are navigating the challenges…

The Enduring Strength of Direct Mail: A Strategic Investment in Customer Connections

Carmen Saffioti May 21, 2025 12 Comments

In a world where email inboxes are flooded and digital ads dominate, investment in direct mail stands out as an underutilized but highly effective channel. Despite the overwhelming focus on…

An Open Letter to Brand Marketers in a Time of Chaos: Insights from Scott Shamberg in Advertising Week

Carmen Saffioti May 19, 2025 31 Comments

The world of brand marketing has always had its challenges, but the current landscape feels especially uncertain. From supply chain disruptions to shifting consumer behaviors, brand marketers are under pressure…

Anthony Costanzo Weighs In on the Future of Real-Time Bidding in Retail Media

Carmen Saffioti May 15, 2025 16 Comments

Anthony Costanzo, Chief Analytics Officer at Mile Marker, was recently featured in Digiday, offering his insights on the growing demand for real-time bidding (RTB) in the retail media space. With…

Transparency in the AI Age: A Must-Read by Shattuck Groome

Carmen Saffioti May 15, 2025 24 Comments

In his latest piece for AdExchanger, Shattuck Groome, Mile Marker’s Chief Media Officer, breaks down the growing need for transparency in today’s advertising world, especially as AI continues to shake things up.…

Clean Room 101: What Marketers Need to Know About Advertising Data Clean Rooms

Carmen Saffioti May 6, 2025 27 Comments

As third-party cookies continue to be phased out across platforms like Safari and Firefox, and with Google delaying their full phase-out, marketers are seeking more durable solutions to cookies in…

Connecting the Dots in the Customer Journey: From Insights to Lasting Impact

Carmen Saffioti April 14, 2025 27 Comments

For growth marketers, connecting the dots between awareness and decision-making has never been more challenging or more critical. At Mile Marker, our approach to customer journey analytics combines deep expertise,…

Insert Media: The High-Impact, Low-Cost Channel Every Marketer Should Leverage

Carmen Saffioti March 18, 2025 24 Comments

Insert Media is the only channel that offers full funnel outcomes, all from a physical printed piece reaching consumers without the cost of postage while leveraging high engagement inherent to the…