An Open Letter to Brand Marketers in a Time of Chaos: Insights from Scott Shamberg in Advertising Week
The world of brand marketing has always had its challenges, but the current landscape feels especially uncertain. From supply chain disruptions to shifting consumer behaviors, brand marketers are under pressure like never before. That’s why we’re thrilled to share President & CEO Scott Shamberg’s “Open Letter to the Brand Marketer in a Time of Chaos,” […]
Anthony Costanzo Weighs In on the Future of Real-Time Bidding in Retail Media
Anthony Costanzo, Chief Analytics Officer at Mile Marker, was recently featured in Digiday, offering his insights on the growing demand for real-time bidding (RTB) in the retail media space. With retail media ad spend expected to reach a staggering $62.35 billion by 2025, marketers are increasingly seeking more control over their media buys. Traditionally, retail […]
Transparency in the AI Age: A Must-Read by Shattuck Groome
In his latest piece for AdExchanger, Shattuck Groome, Mile Marker’s Chief Media Officer, breaks down the growing need for transparency in today’s advertising world, especially as AI continues to shake things up. Shattuck first dives into the idea that “transparency isn’t just a buzzword; it’s a business imperative.” As clients demand more accountability and measurable outcomes, it’s […]
Clean Room 101: What Marketers Need to Know About Advertising Data Clean Rooms
As third-party cookies continue to be phased out across platforms like Safari and Firefox, and with Google delaying their full phase-out, marketers are seeking more durable solutions to cookies in a privacy-first world. Advertising data clean rooms in digital markerting have emerged as crucial solutions for marketers. In this Clean Room 101 guide, we’ll explain […]
Connecting the Dots in the Customer Journey: From Insights to Lasting Impact
For growth marketers, connecting the dots between awareness and decision-making has never been more challenging or more critical. At Mile Marker, our approach to customer journey analytics combines deep expertise, innovative technology, and an unwavering focus on generating measurable business outcomes. Seeing the Bigger Picture: Navigating the Customer Journey The customer journey isn’t a straight […]
Insert Media: The High-Impact, Low-Cost Channel Every Marketer Should Leverage
Insert Media is the only channel that offers full funnel outcomes, all from a physical printed piece reaching consumers without the cost of postage while leveraging high engagement inherent to the delivery vehicle. From driving brand awareness and recognition through scale of impressions and repeat exposure, to fostering consideration through a tangible, leave-behind reminder, to generating […]
