press Archives - Mile Marker

In Q1, marketers pivot to spending backed by AI and measurement

Irfan Rreba February 13, 2026 No Comments

As the dust settles on a volatile 2025, brand advertisers are wading cautiously into the first weeks of 2026. The “growth at all costs” mentality has been replaced by a…

Mile Marker Advances Tech Integration with Strategic AI and Analytics Leadership

Irfan Rreba February 13, 2026 No Comments

Independent media agency Mile Marker today announced the appointment of Tony Russo as Vice President of AI Innovation & Strategy and David Grey as Senior Director of Analytics. These strategic moves underscore…

As P&G Bets Big on Retail Media, The Real Challenge is to Measure Marketing Impact

Irfan Rreba February 13, 2026 No Comments

As U.S. growth slows, giants like Procter & Gamble and Diageo are placing massive bets on retail media integration to close the gap between discovery and purchase. However, the real…

As YouTube Chases TV Budgets, The Real Win is in the Mid-Funnel

Irfan Rreba February 13, 2026 No Comments

As Google incentivizes sales teams to prioritize YouTube, the platform is moving further upstream to capture TV ad dollars. However, the real story isn’t just about glossy awareness plays; it…

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

Carmen Saffioti December 9, 2025 No Comments

The lines between “work” and “life” haven’t just blurred. They’ve vanished. In a 24/7 industry like ours, that reality hits parents the hardest. But as Mile Marker President & CEO…

How Media Agency Strategy Is Shifting in a Volatile Q4 Marketplace

Carmen Saffioti November 18, 2025 No Comments

As 2025 comes to a close, the Q4 ad marketplace is sending mixed signals. Some media buyers are seeing spend soften across mid- and lower-funnel channels, while others report unexpected…

Mile Marker Agency Wins Silver for Data-Driven Campaign of the Year at Modern Healthcare’s Marketing Impact Awards

Carmen Saffioti November 12, 2025 No Comments

Mile Marker Wins Silver for Data-Driven Campaign of the Year (Supplier/Vendor/Pharma) Mile Marker earned Silver for Data-Driven Campaign of the Year in the Supplier/Vendor/Pharma category at Modern Healthcare’s Marketing Impact Awards for…

Interactive and Shoppable CTV Ads Find Their Place in Brand Awareness

Carmen Saffioti October 15, 2025 No Comments

As interactive and shoppable connected TV (CTV) formats gain traction, marketers are realizing that their power extends beyond direct conversions—they’re shaping the future of brand awareness. In Digiday’s latest report, industry leaders…

Mile Marker in Action: Q3 Highlights in Agency Culture, Community, and Recognition

Carmen Saffioti October 14, 2025 No Comments

This quarter, Mile Marker leaders engaged in conversations and celebrations that reinforced the importance of agency culture—how we connect, collaborate, and lead within an evolving industry. From Toronto to New…

CTV and Social Media Strategy: Why Cost-Sensitive Brands Are Leaning In

Carmen Saffioti October 9, 2025 No Comments

As advertisers tighten budgets and seek more accountable performance, a new balance is emerging between CTV and social media strategy. The latest Digiday analysis reveals that connected TV is no longer just…

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Category: press

In Q1, marketers pivot to spending backed by AI and measurement

Mile Marker Advances Tech Integration with Strategic AI and Analytics Leadership

As P&G Bets Big on Retail Media, The Real Challenge is to Measure Marketing Impact

As YouTube Chases TV Budgets, The Real Win is in the Mid-Funnel

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

How Media Agency Strategy Is Shifting in a Volatile Q4 Marketplace

Mile Marker Agency Wins Silver for Data-Driven Campaign of the Year at Modern Healthcare’s Marketing Impact Awards

Interactive and Shoppable CTV Ads Find Their Place in Brand Awareness

Mile Marker in Action: Q3 Highlights in Agency Culture, Community, and Recognition

CTV and Social Media Strategy: Why Cost-Sensitive Brands Are Leaning In

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