Why AI Hasn’t Cracked Brand Marketing—Yet
In a recent Digiday feature, Anthony Costanzo, Chief Analytics Officer at Mile Marker Agency, weighed in on a growing disconnect in the world of AI marketing: while generative AI tools are powering performance media, they’re still falling short in brand building. The article explores why AI-driven platforms like Meta Advantage+, Google PMax, and even The […]
Shattuck Groome Featured in Digiday: Amazon vs. The Trade Desk
In a recent Digiday feature, Shattuck Groome, Chief Media Officer at Mile Marker, weighed in on the growing tension between Amazon and The Trade Desk—and what it signals for advertisers navigating today’s evolving programmatic ecosystem. While The Trade Desk remains a dominant force for open web media buying, Amazon is quickly scaling its DSP with […]
Ad Age Media Planner of the Year: Wilton Bealle of Mile Marker Agency Wins Small Agency Honor
Mile Marker Agency, specifically built for the ambitions of growth marketers, is proud to announce that Wilton Bealle, Senior Vice President of Client Solutions, has been named Ad Age’s 2025 Media Planner of the Year. The honor recognizes Bealle’s groundbreaking work across high-growth and regulated industries and underscores Mile Marker’s leadership in modern, results-driven media […]
The Great Rollup: What Holding Company Consolidation Means for the Future of Media
In a recent article from the Association of National Advertisers (ANA), major agency holding companies—including WPP, Omnicom, and Publicis Groupe—are undergoing significant consolidation in response to rising costs, AI disruption, and pressure to deliver more with less. Holding company consolidation is being called “The Great Rollup.” The piece, titled “The Great Rollup”, explores how legacy […]
Why Retail Media Transparency Is Top of Mind in 2025
In a recent Digiday article by Kimeko McCoy, Mile Marker Agency’s Chief Analytics Officer, Anthony Costanzo, shared his take on the evolving landscape of retail media—and why advertisers are placing a renewed focus on transparency, strategy, and full-funnel media investment. The article, titled “Retail media’s mid-2025 reality: Why advertisers are going all in on full-funnel”, […]
Three Effie Awards for Orchard Valley Harvest’s “No Nut November” Campaign
We’re beyond thrilled to congratulate our partners at Terri & Sandy and John B. Sanfilippo & Son Inc. on their three Effie Award wins for our work with Orchard Valley Harvest on the “No Nut November” campaign. It’s a huge honor to see the bold, creative campaign and media strategy recognized in such a prestigious […]
Scott Shamberg Featured in AdAge: Insights on LinkedIn Agency Searches
Scott Shamberg, our President & CEO, was recently quoted in AdAge discussing the growing trend of brands using LinkedIn to find agency partners. As LinkedIn continues to emerge as a go-to platform for agency searches, Scott’s insights shed light on how brands can leverage this tool to their advantage. His key takeaway? Budget transparency is […]
Bold Call: The ad industry’s herd mentality risks an unnecessarily severe slowdown
There’s an economic downturn coming, is the ad industry about to catastrophize itself into a deeper hole than necessary? What should be on our minds during this time? Mile Marker CEO, Scott Shamberg weighs in. Read the full story here.
Mile Marker Sets Course By Putting Scalable Growth As First Priority
As an antidote to lethargic legacy agency models, a new “tell-it-like-it-is” independent media agency emerges from the combination of PlusMedia and Cage Point, touting an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds their media plans, and the humans that develop them, accountable for impactful business […]
Media Agency Mile Marker Wins 3 AOR Accounts
In early February, Cage Point and PlusMedia merged to form independent media agency Mile Marker. Since then, it’s been on a roll, securing three new AOR wins after a competitive review: Bridges Consumer Healthcare LLC, Carlin Consumer Health and business insurance brand Hiscox USA. Read the full story here.