What We Did

Paid Social, Paid Search, Performance Max, Subscription Marketing, Subscriber Acquisition, Content Marketing, Editorial Creative, Article Promotion, Landing Page Optimization, Performance UX, Conversion Rate Optimization, Story-Led Advertising, Offer Testing, Full-Funnel Marketing, New Subscriber Growth

From Story Discovery to Subscription.
The New Yorker needed paid media to work across the full subscriber journey, from first engagement through post-click conversion. We built a scalable creative system that paired high-performing editorial content with broader brand positioning, offer-forward messaging, and optimized landing pages. The result was more efficient acquisition, stronger conversion, and subscription growth at scale.

Turning Editorial Engagement into Subscriber Growth

The New Yorker had an extraordinary depth of content, but paid media needed to connect that editorial strength to a clear subscription journey.

• Attract new audiences with relevant stories
• Improve subscriber acquisition efficiency
• Convert more paid-media traffic after the click

The challenge was to move prospects from discovery to subscription without reducing the brand to a single article or offer.

A Full-Funnel Creative System Built Around Content