Shattuck is one of the most experienced media strategists in the independent agency world, with particular depth in TV planning, upfront strategy, and omnichannel brand building. He has led media strategy for major OTC, CPG, and consumer health brands throughout his career, with hands-on experience managing linear TV, CTV, and DRTV across national and local markets. He believes that physical and digital media are complementary forces that must operate as one.