Michelle is a seasoned direct marketing professional with over 35 years of industry experience on both the mailer and agency sides of the business. Her experience includes Executive Greetings, Inc., Reader’s Digest, Scholastic/Grolier, and Atlas Editions/Newfield Publications. Her extensive background provides her with a deep understanding of various direct marketing business models, P&Ls, and campaign planning and analysis across numerous media channels. This foundational knowledge has enabled her to collaborate effectively with clients and drive growth.