Category: Industry Trends

ships over stormy waters with a dollar sign superimposed representing that despite upheaval budgets remain because marketers need to measure media impact.

Ad Marketplace Resilience: Why Brands Are Embracing Uncertainty

Carmen Saffioti March 18, 2026 No Comments

Something counterintuitive is happening in the advertising marketplace right now: despite a cascade of global economic and geopolitical crises, budgets are largely staying put. And that is because so many…

robotic hand holding onto a ring that symbolizes the autonomy to measure marketing impact.

A CMO’s Reality Check on AI: Why Brands Are Asking the Big Questions

Carmen Saffioti March 13, 2026 No Comments

Something counterintuitive is happening in the advertising world right now: AI technology is moving at breakneck speed, but marketers are taking a much more measured approach. In a recent Digiday…

What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

Carmen Saffioti February 10, 2026 No Comments

Meta’s recent Andromeda update, the most advanced iteration of its ad-retrieval system, has dramatically accelerated the rhythm of advertising on the platform. Delivery cycles are faster, and creative exhaustion happens…

The Synthetic Economy: Why ChatGPT Ads Are the Frenemy We’ve Been Waiting For

Carmen Saffioti February 10, 2026 No Comments

Let’s rip the band-aid off: OpenAI has officially launched its new plans, and with them, the rollout of ChatGPT ads starting this February. Ads were inevitable. If you can stick an ad…

Anthony Costanzo Featured in Digiday: Roundel’s Growth Amid Retail Challenges

Carmen Saffioti June 10, 2025 No Comments

Anthony Costanzo, Chief Analytics Officer at Mile Marker, was quoted in a recent Digiday article about Target’s retail media network (RMN), Roundel, and its ability to thrive despite broader challenges.…

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Category: Industry Trends

Ad Marketplace Resilience: Why Brands Are Embracing Uncertainty

A CMO’s Reality Check on AI: Why Brands Are Asking the Big Questions

What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

The Synthetic Economy: Why ChatGPT Ads Are the Frenemy We’ve Been Waiting For

Anthony Costanzo Featured in Digiday: Roundel’s Growth Amid Retail Challenges

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