Category: Industry Trends

ChatGPT’s Ad Ambitions: A New Era for Integrated Marketing Technologies

Carmen Saffioti June 2, 2026 No Comments

In a recent Digiday feature, Anthony Costanzo, Chief Analytics Officer at Mile Marker Agency, weighed in on OpenAI’s strategic push to bring retail and commerce advertisers into ChatGPT. While OpenAI…

The True Cost of Global Conflict: How Ambitious Brands Are Navigating Uncertainty

Carmen Saffioti May 6, 2026 No Comments

What began as a regional conflict in the Middle East is now a compounding drag on the global advertising industry. While the economics of war travel slowly—moving through oil prices,…

USPS Discounts for Direct Mail to Take Advantage of in 2026

Carmen Saffioti April 24, 2026 No Comments

The Analog Advantage: Why Direct Mail is Still a Customer Acquisition Champion Despite digital media’s continuous efforts to supplant analog channels, direct mail carries on and remains an extremely successful…

How Signal-Poor Brands Can Make Automation Work Anyway

Carmen Saffioti April 14, 2026 No Comments

Marketing automation platforms were supposed to simplify everything. Feed the machine enough data, trust the algorithm, and let performance take care of itself. For ecommerce brands, that promise has mostly…

Ad Marketplace Resilience: Why Brands Are Embracing Uncertainty

Carmen Saffioti March 18, 2026 No Comments

Something counterintuitive is happening in the advertising marketplace right now: despite a cascade of global economic and geopolitical crises, budgets are largely staying put. And that is because so many…

A CMO’s Reality Check on AI: Why Brands Are Asking the Big Questions

Carmen Saffioti March 13, 2026 No Comments

Something counterintuitive is happening in the advertising world right now: AI technology is moving at breakneck speed, but marketers are taking a much more measured approach. In a recent Digiday…

What Meta’s Andromeda Update Actually Changes – And What It Doesn’t

Carmen Saffioti February 10, 2026 No Comments

Meta’s recent Andromeda update, the most advanced iteration of its ad-retrieval system, has dramatically accelerated the rhythm of advertising on the platform. Delivery cycles are faster, and creative exhaustion happens…

The Synthetic Economy: Why ChatGPT Ads Are the Frenemy We’ve Been Waiting For

Carmen Saffioti February 10, 2026 No Comments

Let’s rip the band-aid off: OpenAI has officially launched its new plans, and with them, the rollout of ChatGPT ads starting this February. Ads were inevitable. If you can stick an ad…

Anthony Costanzo Featured in Digiday: Roundel’s Growth Amid Retail Challenges

Carmen Saffioti June 10, 2025 No Comments

Anthony Costanzo, Chief Analytics Officer at Mile Marker, was quoted in a recent Digiday article about Target’s retail media network (RMN), Roundel, and its ability to thrive despite broader challenges.…