Driving Precision Targeting, Omnichannel Strategy, and Measurable Marketing Impact for a Global Maternal Health Leader
Mile Marker has been named the media agency of record (AOR) for Lansinoh Laboratories, Inc., a trusted leader in maternal health solutions, following a highly competitive review. The partnership underscores Mile Marker’s unique ability to deliver full-funnel, strategies that balance brand awareness with measurable marketing impact.
Precision Targeting Through the Maternal Journey
Lansinoh chose Mile Marker for its ability to apply precision targeting at scale, mapping consumer journeys across all stages of pregnancy and postpartum. Leveraging MMoS, Mile Marker’s proprietary suite of audience mapping and scalable media solutions, the agency will build personalized journeys for 2.3 million expecting moms and 2.5 million postpartum moms, tailoring messaging based on trimester, stage, and need state.
This approach is designed to deliver measurable marketing impact — driving not only reach but also meaningful engagement and conversion through retail media, direct-to-consumer (DTC) campaigns, and brand-building activations.
Omnichannel Strategy Backed by Tech Integration
Mile Marker will integrate its Waypoint process and performance dashboard into Lansinoh’s media mix. This custom platform consolidates KPIs across all tactics in real time, offering full transparency into performance and aligning with Lansinoh’s media mix modeling (MMM) and revenue goals while delivering measurable marketing impact.
By combining tech integration with analytical insight, Mile Marker ensures every dollar invested delivers optimized results across digital, physical, and retail channels.
Transparency and Collaboration at the Core
The partnership reflects Mile Marker’s philosophy of transparency in client–agency relationships. Every campaign will be tracked, optimized, and reported with clear visibility — giving Lansinoh confidence that media investment decisions are aligned with both short-term KPIs and long-term customer lifetime value.
“Mile Marker’s ability to build brand awareness and deliver business outcomes through their Waypoint strategic process across all media channels stood out from the beginning,” said Kate Doyle, Vice President of Commercial at Lansinoh. “They understood the emotional and practical dimensions of the maternal journey and presented a plan that was as empathetic as it was data-driven.”
Expanding Purpose and Relevance
“We’ll design media strategies that deliver performance with both empathy and agility for Lansinoh,” said Shattuck Groome, Chief Media Officer at Mile Marker. “We’re excited to expand the brand’s purpose and relevance.”
This partnership builds on Mile Marker’s recent momentum, with new client wins including Bridges Consumer Healthcare, Carlin Consumer Health, and Hiscox USA.
About Mile Marker
Mile Marker is the preeminent, end-to-end media agency deliberately built for growth marketers. With a fierce commitment to precision targeting, omnichannel strategy, measurable marketing impact, transparency, tech integration, and maximizing customer lifetime value, we deliver scalable growth for today’s dynamic brands. Sounds like something you’re looking for? Let’s chat.
