Category: Culture

The Cannes Indie Guide: How Indie Media Agency Culture is Stealing the Show in 2026

Carmen Saffioti June 11, 2026 No Comments

This year, independent agencies are heading to the Cannes Lions International Festival of Creativity in droves. As highlighted by Ad Age author Lindsay Rittenhouse in her recent piece, “Independent agencies…

Consumer Sentiment Isn’t the Full Story: Why Brands Must Measure Marketing Impact This Holiday Season

Carmen Saffioti September 20, 2025 No Comments

As the 2025 holiday season approaches, consumer confidence appears low. The University of Michigan reported sentiment down 10% year-over-year, and surveys show nearly half of U.S. households say their finances…

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

Carmen Saffioti February 26, 2025 6 Comments

As 2024 financial results start to trickle in over the month of February, the numbers for the two leading agency holding companies are out, and they tell a variety of…