Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. The bottom line take away in our media buying briefing, which really has little to do with the actual results, is this: The big will continue to get bigger, no matter the price. Mile Marker CEO, Scott Shamberg weighs in.

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