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SUCCESS STORY

From Underdog To Top Dog.

How Omnichannel Media Fueled Freshpet’s Billion-Dollar Rise.
  • OMNICHANNEL

Transformative Results

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Consecutive Quarters of Growth

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Increase in household penetration

From Startup to Category Leader. The impact of this strategy was undeniable. Freshpet didn’t just win market share—they built a new market altogether. By combining TV’s mass reach, ACR’s precision targeting, data integration, and social storytelling, they transformed from an underdog into the top dog of fresh pet food.

Challenge

Creating a Category from Scratch

Building a new category is harder than just gaining market share—you have to change consumer behavior at its core. Freshpet had three major challenges:

Low Awareness & Lack of Education

Limited Budget vs. Legacy Brands

Proving Incrementality

Our mission was clear: Turn Freshpet from an unknown challenger into the go-to brand for fresh pet food—without burning through a Super Bowl-sized ad budget.

Solution

Build A Media Playbook That Would Scale To A Billion-Dollar Brand

TV as the Awareness Engine To Capture Foundation
A sustained national TV investment created emotional connections and credibility, reinforced with ACR-powered digital retargeting.

Precision Targeting Through Data Integration
Integrated Instacart, Walmart Connect, and Amazon platforms to identify and reach high-value pet parents with closed-loop attribution.

Tailored Media Journeys by Segment
Mapped distinct media journeys for MVPs, competitive switchers, and price-conscious shoppers.

Advanced Analytics that Forecasted Growth
Built a unified dashboard through Relay to forecast sales impact, optimize media investments, and prove true media-driven lift.

WITH YOU EVERY MILE

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