SUCCESS STORY
Growth in Sales In Year 1
Budget Savings Across Media & Creative
In a crowded digestive health aisle, Colace was losing ground. Trust alone wasn’t driving sales—and competitors were outspending and outshouting the brand at every turn. To spark a true comeback, Colace had to do more than rebuild credibility—it had to reignite momentum.
Crowded Market, Misdirected Messaging
Inefficient Spending in a High-Stakes Battle
Lack of Sales Attribution in a Market that Demands Proof
Mile Marker needed to reinforce Colace’s position as the doctor-recommended choice for gentle, dependable relief. With precise audience targeting and brand-right storytelling, we helped Colace reach new consumers, drive preference, and maintain its leadership in the stool softener category.
Symptom-Led Audience Targeting Over Demographics
We used enriched first- and third-party data to identify consumers actively seeking digestive relief, then captured them with high-intent search queries—turning behavior into the backbone of our precision audience targeting.
Smarter TV Through ACR, Not Just GRPs
We used ACR to track TV ad exposure and retarget viewers with digital calls-to-action—delivering an omnichannel media strategy that minimized waste and maximized purchase intent.
Retail Media That Drives Real Sales Impact
We leveraged retail media networks like Walmart Connect, Amazon DSP, and CVS Media Exchange to reach high-intent consumers at the point of purchase—making Colace unmissable on the digital shelf.
Optimized Media Mix for ROAS, Not Just Reach
We used platforms like The Trade Desk and DV360 to run a results-driven, programmatic campaign that dynamically optimized spend based on real-time ROAS across channels and devices.
Creative That Converts with Retail-Focused CTAs
We replaced vague branding with tension-based messaging and DCO-powered creative that adapted by symptom and engagement level, guiding users from awareness to purchase through full-funnel storytelling.
