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SUCCESS STORY

From Brand Love to Basket.

  • DRIVE TO RETAIL
Blending brand love with retail performance to drive measurable growth across channels.

Transformative Results

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Target Audience Members Reached Monthly

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Brand Lift

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Increase in New-to-File

The campaign didn’t just maintain Carmex’s emotional connection, it converted it. By combining omnichannel media with real-time optimization and retail-first targeting, Carmex bridged the gap between awareness and action. The result? A smarter path to growth during the most competitive season, with measurable gains in new buyers and real retail momentum.

Challenge

When Awareness Isn't Enough.

Carmex had the love. What it needed was the lift, from brand affinity to real-world retail results, all without sacrificing efficiency or focus.

Balancing Brand & Performance Media

Maximizing Budget in a Competitive Season

Engaging a Broad but Targeted Audience

How can we balance emotional connection with measurable outcomes in a cluttered personal care category, during a peak ad season dominated by holiday noise.

Solution

Brand Love, Measurable Results: A Smarter Way to Scale

Holistic Brand Positioning & Audience Targeting Shifted to a portfolio-wide "Does the Job" campaign, expanding target demographics.

Smart Channel & Budget Allocation Dedicated retail media budget, driving sponsored ads and off-site targeting for direct sales impact.

Real-Time Measurement & Optimization Used brand health metrics and multi-cell A/B tests to fine-tune messaging and creative formats.

Carmex promotional image featuring a variety of lip care products, including minis, Weather Guard, Advanced Repair, and classic balm, displayed on a bright yellow background with the slogan 'Does the job.'

WITH YOU EVERY MILE

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