Performance Media Results

From Stalled Growth to Market Momentum

Client

Colace

Channel

Retail Media, Paid Search, TV / OTT / CTV

29%

Growth in Sales in Year 1

-50%

Budget Savings Across Media and Creative

Media Underdelivery & Over Spend. No Clear ROI.

Google SEM/Shopping Ads, Retail Media Networks, and ROAS-optimized programmatic media, ACR data to track TV ad viewers and retarget them with DR-focused digital ads, Dynamic Creative Optimization, Featured retail-specific "Buy Now" Call-to-Actions Linking to Amazon and Walmart

By grounding the brand in empathy and performance-driven media, Colace moved from just another option in the laxative aisle to a trusted go-to for gentle, doctor-recommended relief.

Challenge

In a crowded digestive health aisle, Colace was losing ground. Trust alone wasn't driving sales—and competitors were outspending and outshouting the brand at every turn. To spark a true comeback, Colace had to do more than rebuild credibility—it had to reignite momentum. Crowded Market, Misdirected Messaging Inefficient Spending in a High-Stakes Battle Lack of Sales Attribution in a Market that Demands Proof Mile Marker needed to reinforce Colace’s position as the doctor-recommended choice for gentle, dependable relief. With precise audience targeting and brand-right storytelling, we helped Colace reach new consumers, drive preference, and maintain its leadership in the stool softener category.

Business Results

Rebuild the Strategy. Reclaim the Shelf.

Symptom-Led Audience Targeting Over Demographics
We used enriched first- and third-party data to identify consumers actively seeking digestive relief, then captured them with high-intent search queries—turning behavior into the backbone of our precision audience targeting.

Smarter TV Through ACR, Not Just GRPs
We used ACR to track TV ad exposure and retarget viewers with digital calls-to-action—delivering an omnichannel media strategy that minimized waste and maximized purchase intent.

Retail Media That Drives Real Sales Impact
We leveraged retail media networks like Walmart Connect, Amazon DSP, and CVS Media Exchange to reach high-intent consumers at the point of purchase—making Colace unmissable on the digital shelf.

Optimized Media Mix for ROAS, Not Just Reach
We used platforms like The Trade Desk and DV360 to run a results-driven, programmatic campaign that dynamically optimized spend based on real-time ROAS across channels and devices.

Creative That Converts with Retail-Focused CTAs
We replaced vague branding with tension-based messaging and DCO-powered creative that adapted by symptom and engagement level, guiding users from awareness to purchase through full-funnel storytelling.

Crowded Market, Misdirected Messaging

Michelle Fish

Senior Director, Harry’s

Solution

29%

Growth in Sales in Year 1

-50%

Budget Savings Across Media and Creative

Retail Performance

Carmex

From Brand Love to Basket

Precision Digital Strategy

Neurostar

Repositioning a Breakthrough with Precision Digital Strategy

Performance Media Results

Colace