Mile Marker has been named the media agency of record (AOR) for Narcan Nasal Spray, the anti-opioid treatment owned by Emergent BioSolutions, following a comprehensive pitch. This partnership underscores Mile Marker’s unique ability to deliver transparent, analytics-driven strategies designed to measure marketing impact and drive business outcomes for critical healthcare solutions.
Narcan selected Mile Marker to lead its media strategy, planning, and buying efforts with a specific objective: raising awareness of the nasal spray through a major public education component. Narcan is an FDA-approved over-the-counter medicine designed to reverse opioid overdoses by temporarily blocking receptors in the brain to restore normal breathing.
To achieve this, Mile Marker will execute a comprehensive strategy spanning B2C, B2B, and HCP efforts. By targeting the general public, healthcare providers, and first responders, the agency ensures that this life-saving message reaches those most in need while utilizing data to measure marketing impact across these distinct audiences.
The selection of Mile Marker was driven by a shared commitment to accountability and results. Shattuck Groome, Chief Media Officer at Mile Marker, emphasized that this new client “ticks every important box” the agency seeks in partnerships.
Central to this relationship is the requirement for an agency to “lead with an analytics-driven approach to delivering business outcomes”. This focus ensures that media investment is not just about reach, but about the ability to measure marketing impact efficiently, ensuring that every dollar spent contributes to the brand’s public health goals.
The partnership reflects Mile Marker’s philosophy of honesty in client–agency relationships. Groome noted that the client is “committed to an honest and fully transparent dynamic with their media agency first and foremost”. This transparency is essential for brands looking to optimize their media mix and accurately measure marketing impact without ambiguity.
This partnership builds on Mile Marker’s continued momentum as the agency formed through the merger of PlusMedia and Cage Point. By adding Narcan to a diverse client roster that includes major players such as DoorDash, Webster Bank, and Harry’s, Mile Marker continues to demonstrate its capability to handle complex accounts that require precision and empathy.
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