Independent media agency Mile Marker today announced the appointment of Tony Russo as Vice President of AI Innovation & Strategy and David Grey as Senior Director of Analytics. These strategic moves underscore the agency’s commitment to utilizing integrated marketing technologies to measure marketing impact and drive best-in-class innovation and future growth.
Russo will oversee the development of advanced infrastructure, while Grey brings over 16 years of experience to enhance Mile Marker’s proprietary Relay platform. By leveraging these integrated marketing technologies, Relay will deliver AI-enhanced forecasting, full-funnel measurement, and deeper customer acquisition insights, free from the constraints of walled gardens.
“We continue to invest in our Relay team—including in AI enablement—to move beyond media metrics and focus on real business impact,” said Anthony Costanzo, Chief Analytics Officer.
These appointments follow a pivotal first year for Mile Marker, further strengthening its ability to blend human expertise with a technology mindset for clients such as Hiscox, Earth Breeze, and DoorDash.
About Mile Marker Mile Marker is the preeminent, end-to-end media agency built for growth marketers, providing simplified access to data profiles and a layered technology stack to deliver measurable business outcomes
