thought leadership Archives

LIFT IS NOW A PART OF MILE MARKER

The New Ad Channel Nobody Can Read Yet— ChatGPT Ads

Carmen Saffioti September 24, 2026 No Comments

By Monica Shukla, Mile Marker, Vice President of Biddable COE | Originally Published on MediaPost on September 24th, 2026. The most important number in ChatGPT advertising right now isn’t CPM,…

AI Hasn’t Made Things Cheaper: Cutting People Is Not The Answer

Carmen Saffioti August 31, 2026 No Comments

By Tony Russo, Mile Marker, Vice President of AI Innovation & Strategy | Originally Published on MediaPost on August 31, 2026. Here’s a number I didn’t expect to be writing…

ChatGPT’s Ad Ambitions: A New Era for Integrated Marketing Technologies

Carmen Saffioti June 2, 2026 No Comments

In a recent Digiday feature, Anthony Costanzo, Chief Analytics Officer at Mile Marker Agency, weighed in on OpenAI’s strategic push to bring retail and commerce advertisers into ChatGPT. While OpenAI…

The Social Video Surge: Building a Winning Omnichannel Campaign Strategy

Carmen Saffioti May 8, 2026 No Comments

The pendulum of digital video dominance is swinging back to the social feed. According to the Interactive Advertising Bureau (IAB), brand spending on social video is projected to grow by…

How Signal-Poor Brands Can Make Automation Work Anyway

Carmen Saffioti April 14, 2026 No Comments

Marketing automation platforms were supposed to simplify everything. Feed the machine enough data, trust the algorithm, and let performance take care of itself. For ecommerce brands, that promise has mostly…

As P&G Bets Big on Retail Media, The Real Challenge is to Measure Marketing Impact

Carmen Saffioti February 13, 2026 No Comments

As U.S. growth slows, giants like Procter & Gamble and Diageo are placing massive bets on retail media integration to close the gap between discovery and purchase. However, the real…

As YouTube Chases TV Budgets, The Real Win is in the Mid-Funnel

Carmen Saffioti February 13, 2026 No Comments

As Google incentivizes sales teams to prioritize YouTube, the platform is moving further upstream to capture TV ad dollars. However, the real story isn’t just about glossy awareness plays; it…

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

Carmen Saffioti December 9, 2025 18 Comments

The lines between “work” and “life” haven’t just blurred. They’ve vanished. In a 24/7 industry like ours, that reality hits parents the hardest. But as Mile Marker President & CEO…

Amazon’s Return to Google Shopping: How to Measure Marketing Impact While the U.S. Remains an Outlier

Carmen Saffioti September 16, 2025 21 Comments

Amazon has reactivated Google Shopping ads in multiple international markets—but notably has not returned in the U.S. yet. For growth marketers, this split reality is a timely chance to revisit how you…

How Indie Agencies Can Build a Future-Ready Team Culture in the AI Age

Carmen Saffioti September 5, 2025 16 Comments

As AI transforms how marketers operate, indie agencies face a new challenge: building a digital marketing team culture that’s agile, hands-on, and future-ready. In his recent Ad Age piece, Mile Marker Agency…