The Enduring Strength of Direct Mail: A Strategic Investment in Customer Connections
By Christine Isgro, VP, Client Solutions, Mile Marker In a world where email inboxes are flooded and digital ads dominate, investment in direct mail stands out as an underutilized but highly effective channel. Despite the overwhelming focus on digital-first strategies, Direct Mail investment continues to deliver tangible, measurable results—and it’s more valuable than ever. […]
Transparency in the AI Age: A Must-Read by Shattuck Groome
In his latest piece for AdExchanger, Shattuck Groome, our Chief Media Officer, breaks down the growing need for transparency in today’s advertising world, especially as AI continues to shake things up.
Clean Room 101: What Marketers Need to Know About Advertising Data Clean Rooms
By Anthony Costanzo, Chief Analytics Officer, Mile Marker As third-party cookies continue to be phased out across platforms like Safari and Firefox, and with Google delaying their full phase-out, marketers are seeking more durable solutions to cookies in a privacy-first world. Advertising data clean rooms in digital markerting have emerged as crucial solutions for […]
Connecting the Dots in the Customer Journey: From Insights to Lasting Impact
By Anthony Costanzo, Chief Analytics Officer, Mile Marker For growth marketers, connecting the dots between awareness and decision-making has never been more challenging or more critical. At Mile Marker, our approach to customer journey analytics combines deep expertise, innovative technology, and an unwavering focus on generating measurable business outcomes. Seeing the Bigger Picture: […]
Insert Media: The High-Impact, Low-Cost Channel Every Marketer Should Leverage
Discover how Insert Media delivers full-funnel marketing outcomes at a fraction of the cost of direct mail. With 100% open rates, high engagement, and no postage costs, this overlooked channel drives brand awareness, consideration, and conversions. Learn how to leverage its power today!
Who We Are, What We Stand For & Why You Should Give a Crap
The media agency landscape is overdue for a reset—Mile Marker was born to challenge the status quo, combining entrepreneurial agility with big-agency expertise to deliver real business outcomes, not just media KPIs. Click to read more from our CEO on this topic.