thought leadership Archives

As P&G Bets Big on Retail Media, The Real Challenge is to Measure Marketing Impact

Carmen Saffioti February 13, 2026 No Comments

As U.S. growth slows, giants like Procter & Gamble and Diageo are placing massive bets on retail media integration to close the gap between discovery and purchase. However, the real…

As YouTube Chases TV Budgets, The Real Win is in the Mid-Funnel

Carmen Saffioti February 13, 2026 No Comments

As Google incentivizes sales teams to prioritize YouTube, the platform is moving further upstream to capture TV ad dollars. However, the real story isn’t just about glossy awareness plays; it…

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

Carmen Saffioti December 9, 2025 No Comments

The lines between “work” and “life” haven’t just blurred. They’ve vanished. In a 24/7 industry like ours, that reality hits parents the hardest. But as Mile Marker President & CEO…

Amazon’s Return to Google Shopping: How to Measure Marketing Impact While the U.S. Remains an Outlier

Carmen Saffioti September 16, 2025 No Comments

Amazon has reactivated Google Shopping ads in multiple international markets—but notably has not returned in the U.S. yet. For growth marketers, this split reality is a timely chance to revisit how you…

How Indie Agencies Can Build a Future-Ready Team Culture in the AI Age

Carmen Saffioti September 5, 2025 No Comments

As AI transforms how marketers operate, indie agencies face a new challenge: building a digital marketing team culture that’s agile, hands-on, and future-ready. In his recent Ad Age piece, Mile Marker Agency…

Google’s Antitrust Reckoning: Remedies That Fall Short

Carmen Saffioti September 4, 2025 6 Comments

A Long Road Ahead for Challengers Google avoided the worst possible penalties for being found to have illegally maintained a monopoly in online advertising and search. The judge in this…

Amazon Exits Google Shopping Ads: What It Means for Your Brand

Carmen Saffioti August 5, 2025 3 Comments

A rare shift in digital media has opened up new space for brands to win in the performance marketing landscape. Amazon has quietly exited Google Shopping ads across global markets,…

Scott Shamberg Featured in Digiday Discussing Ad Spend Trends Amid Economic Uncertainty

Carmen Saffioti June 16, 2025 3 Comments

In a recent Digiday article, Scott Shamberg, CEO of Mile Marker, weighed in on the current state of the global advertising landscape and how medium-sized brands are navigating the challenges…

The Enduring Strength of Direct Mail: A Strategic Investment in Customer Connections

Carmen Saffioti May 21, 2025 No Comments

In a world where email inboxes are flooded and digital ads dominate, investment in direct mail stands out as an underutilized but highly effective channel. Despite the overwhelming focus on…

An Open Letter to Brand Marketers in a Time of Chaos: Insights from Scott Shamberg in Advertising Week

Carmen Saffioti May 19, 2025 No Comments

The world of brand marketing has always had its challenges, but the current landscape feels especially uncertain. From supply chain disruptions to shifting consumer behaviors, brand marketers are under pressure…

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Category: thought leadership

As P&G Bets Big on Retail Media, The Real Challenge is to Measure Marketing Impact

As YouTube Chases TV Budgets, The Real Win is in the Mid-Funnel

In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture

Amazon’s Return to Google Shopping: How to Measure Marketing Impact While the U.S. Remains an Outlier

How Indie Agencies Can Build a Future-Ready Team Culture in the AI Age

Google’s Antitrust Reckoning: Remedies That Fall Short

Amazon Exits Google Shopping Ads: What It Means for Your Brand

Scott Shamberg Featured in Digiday Discussing Ad Spend Trends Amid Economic Uncertainty

The Enduring Strength of Direct Mail: A Strategic Investment in Customer Connections

An Open Letter to Brand Marketers in a Time of Chaos: Insights from Scott Shamberg in Advertising Week

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