Amazon’s Return to Google Shopping: How to Measure Marketing Impact While the U.S. Remains an Outlier
Amazon has reactivated Google Shopping ads in multiple international markets—but notably has not returned in the U.S. yet. For growth marketers, this split reality is a timely chance to revisit how you measure marketing impact across channels, markets, and customer journeys, especially as we approach Q4. What changed—and where After pulling out of Shopping auctions […]
How Indie Agencies Can Build a Future-Ready Team Culture in the AI Age
As AI transforms how marketers operate, indie agencies face a new challenge: building a digital marketing team culture that’s agile, hands-on, and future-ready. In his recent Ad Age piece, Mile Marker Agency CEO Scott Shamberg outlines how indie agencies can stay competitive by rethinking their approach to talent. The era of AI demands more than […]
Google’s Antitrust Reckoning: Remedies That Fall Short
A Long Road Ahead for Challengers Google avoided the worst possible penalties for being found to have illegally maintained a monopoly in online advertising and search. The judge in this case issued several remedies to create fairness in the market. The remedies in Judge Amit P. Mehta’s ruling against Google may sound sweeping at first […]
Amazon Exits Google Shopping Ads: What It Means for Your Brand
A rare shift in digital media has opened up new space for brands to win in the performance marketing landscape. Amazon has quietly exited Google Shopping ads across global markets, marking one of the most significant retreats by a major player in recent memory. As of July 23, Amazon’s impression share—historically ranging from 30% to […]
Scott Shamberg Featured in Digiday Discussing Ad Spend Trends Amid Economic Uncertainty
In a recent Digiday article, Scott Shamberg, CEO of Mile Marker, weighed in on the current state of the global advertising landscape and how medium-sized brands are navigating the challenges posed by economic uncertainty. As large multinational companies face a potential slowdown due to tariff concerns, Scott shared his insights on how smaller and mid-sized […]
An Open Letter to Brand Marketers in a Time of Chaos: Insights from Scott Shamberg in Advertising Week
The world of brand marketing has always had its challenges, but the current landscape feels especially uncertain. From supply chain disruptions to shifting consumer behaviors, brand marketers are under pressure like never before. That’s why we’re thrilled to share President & CEO Scott Shamberg’s “Open Letter to the Brand Marketer in a Time of Chaos,” […]
Anthony Costanzo Weighs In on the Future of Real-Time Bidding in Retail Media
Anthony Costanzo, Chief Analytics Officer at Mile Marker, was recently featured in Digiday, offering his insights on the growing demand for real-time bidding (RTB) in the retail media space. With retail media ad spend expected to reach a staggering $62.35 billion by 2025, marketers are increasingly seeking more control over their media buys. Traditionally, retail […]
Transparency in the AI Age: A Must-Read by Shattuck Groome
In his latest piece for AdExchanger, Shattuck Groome, Mile Marker’s Chief Media Officer, breaks down the growing need for transparency in today’s advertising world, especially as AI continues to shake things up. Shattuck first dives into the idea that “transparency isn’t just a buzzword; it’s a business imperative.” As clients demand more accountability and measurable outcomes, it’s […]
Clean Room 101: What Marketers Need to Know About Advertising Data Clean Rooms
As third-party cookies continue to be phased out across platforms like Safari and Firefox, and with Google delaying their full phase-out, marketers are seeking more durable solutions to cookies in a privacy-first world. Advertising data clean rooms in digital markerting have emerged as crucial solutions for marketers. In this Clean Room 101 guide, we’ll explain […]
Connecting the Dots in the Customer Journey: From Insights to Lasting Impact
For growth marketers, connecting the dots between awareness and decision-making has never been more challenging or more critical. At Mile Marker, our approach to customer journey analytics combines deep expertise, innovative technology, and an unwavering focus on generating measurable business outcomes. Seeing the Bigger Picture: Navigating the Customer Journey The customer journey isn’t a straight […]