What Meta’s Andromeda Update Actually Changes – And What It Doesn’t
Meta’s recent Andromeda update, the most advanced iteration of its ad-retrieval system, has dramatically accelerated the rhythm of advertising on the platform. Delivery cycles are faster, and creative exhaustion happens with remarkable speed. However, this increased velocity has led to a common misconception: that advertisers should simply flood the system with volume and let automation […]
The Synthetic Economy: Why ChatGPT Ads Are the Frenemy We’ve Been Waiting For
Let’s rip the band-aid off: OpenAI has officially launched its new plans, and with them, the rollout of ChatGPT ads starting this February. Ads were inevitable. If you can stick an ad in it, companies will find a way… if you can’t stick an ad in it… well, they’ll still find a way. The only […]
In the Driver’s Seat: How Parenting Insights Shape a Stronger Media Agency Culture
The lines between “work” and “life” haven’t just blurred. They’ve vanished. In a 24/7 industry like ours, that reality hits parents the hardest. But as Mile Marker President & CEO Scott Shamberg recently shared in Ad Age, that pressure creates a unique kind of ingenuity for media agencies. In Ad Age’s latest feature, “Work-life balance […]
Amazon’s Return to Google Shopping: How to Measure Marketing Impact While the U.S. Remains an Outlier
Amazon has reactivated Google Shopping ads in multiple international markets—but notably has not returned in the U.S. yet. For growth marketers, this split reality is a timely chance to revisit how you measure marketing impact across channels, markets, and customer journeys, especially as we approach Q4. What changed—and where After pulling out of Shopping auctions […]
How Indie Agencies Can Build a Future-Ready Team Culture in the AI Age
As AI transforms how marketers operate, indie agencies face a new challenge: building a digital marketing team culture that’s agile, hands-on, and future-ready. In his recent Ad Age piece, Mile Marker Agency CEO Scott Shamberg outlines how indie agencies can stay competitive by rethinking their approach to talent. The era of AI demands more than […]
Google’s Antitrust Reckoning: Remedies That Fall Short
A Long Road Ahead for Challengers Google avoided the worst possible penalties for being found to have illegally maintained a monopoly in online advertising and search. The judge in this case issued several remedies to create fairness in the market. The remedies in Judge Amit P. Mehta’s ruling against Google may sound sweeping at first […]
Amazon Exits Google Shopping Ads: What It Means for Your Brand
A rare shift in digital media has opened up new space for brands to win in the performance marketing landscape. Amazon has quietly exited Google Shopping ads across global markets, marking one of the most significant retreats by a major player in recent memory. As of July 23, Amazon’s impression share—historically ranging from 30% to […]
Scott Shamberg Featured in Digiday Discussing Ad Spend Trends Amid Economic Uncertainty
In a recent Digiday article, Scott Shamberg, CEO of Mile Marker, weighed in on the current state of the global advertising landscape and how medium-sized brands are navigating the challenges posed by economic uncertainty. As large multinational companies face a potential slowdown due to tariff concerns, Scott shared his insights on how smaller and mid-sized […]
An Open Letter to Brand Marketers in a Time of Chaos: Insights from Scott Shamberg in Advertising Week
The world of brand marketing has always had its challenges, but the current landscape feels especially uncertain. From supply chain disruptions to shifting consumer behaviors, brand marketers are under pressure like never before. That’s why we’re thrilled to share President & CEO Scott Shamberg’s “Open Letter to the Brand Marketer in a Time of Chaos,” […]
Anthony Costanzo Weighs In on the Future of Real-Time Bidding in Retail Media
Anthony Costanzo, Chief Analytics Officer at Mile Marker, was recently featured in Digiday, offering his insights on the growing demand for real-time bidding (RTB) in the retail media space. With retail media ad spend expected to reach a staggering $62.35 billion by 2025, marketers are increasingly seeking more control over their media buys. Traditionally, retail […]