Category: Culture

Consumer Sentiment Isn’t the Full Story: Why Brands Must Measure Marketing Impact This Holiday Season

Carmen Saffioti September 20, 2025 No Comments

As the 2025 holiday season approaches, consumer confidence appears low. The University of Michigan reported sentiment down 10% year-over-year, and surveys show nearly half of U.S. households say their finances…

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

Carmen Saffioti February 26, 2025 No Comments

As 2024 financial results start to trickle in over the month of February, the numbers for the two leading agency holding companies are out, and they tell a variety of…

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Category: Culture

Consumer Sentiment Isn’t the Full Story: Why Brands Must Measure Marketing Impact This Holiday Season

Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

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