company Archives

LIFT IS NOW A PART OF MILE MARKER

Mile Marker in Action: Our Q1 Recap of Events That Matter

Carmen Saffioti April 11, 2025 7 Comments

We’ve been busy! In Q1, Mile Marker wasn’t just sitting back and watching the industry evolve. We were right in the thick of it, leading the charge at some of…

Mile Marker Wins Narcan’s AOR Account, Adds Earth Breeze To Roster

Carmen Saffioti April 9, 2025 4 Comments

Mile Marker has been named the media agency of record (AOR) for Narcan Nasal Spray, the anti-opioid treatment owned by Emergent BioSolutions, following a comprehensive pitch. This partnership underscores Mile Marker’s…

Media Shops Merge To Form ‘Mile Marker,’ Focus On Growth Brands

Carmen Saffioti February 26, 2025 22 Comments

Mile Marker, a new independent media agency, has debuted. It’s the merger of two media shops: PlusMedia and Cage Point.

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

Carmen Saffioti February 26, 2025 18 Comments

While consolidation continues to sweep through the holding company level, marked by Omnicom’s planned purchase of IPG and Publicis’ acquisition waves, a significant shift is happening elsewhere in the industry. Digiday has…

Who We Are, What We Stand For & Why You Should Give a Crap

Carmen Saffioti January 30, 2025 1 Comment

If you have been following marketing services at all, you know the media agency landscape is due for a recalibration. The status quo—where holding companies prioritize scale over strategy and…