The strongest growth partnerships evolve. For nearly 20 years, we helped power Charter Spectrum’s acquisition engine across a wide spectrum of channels to reach customers through direct mail, digital, social, email, and conversion UX/UI.

As the telecom market and customer journey changed, so did the partnership. The shared objective remained constant: make every customer interaction work harder and contribute to measurable growth.

Winning in a Zero-Sum Market

Winning households in telecom means outmaneuvering competitors at every stage of the customer journey. Generating attention is not enough. Every interaction must communicate value clearly, overcome barriers, and move customers closer to conversion.

Spectrum needed a long-term partner capable of making every channel work harder and work together, from the first impression through acquisition, onboarding, and retention.

Building an Integrated Acquisition Engine

LIFT applied its proprietary 8 Rules for Response framework across every customer touchpoint. This kept Spectrum’s value propositions sharp, consistent, and built to perform, whether a prospect encountered a direct mail piece, digital ad, email, or website experience.

Direct mail controls were continually tested and optimized to break through a highly competitive acquisition channel. Our proprietary Email Response Levers moved prospects through the funnel while re-engaging existing customers. An award-winning digital conversion flow turned hard-won traffic into new subscribers while increasing average revenue per user.

The results included:

• 50% lift in digital conversion through an award-winning conversion flow
• 2X lift in email performance powered by proprietary Email Response Levers
• 12+ new direct mail controls developed through continuous testing and optimization
• A contribution to more than 40 million net new service subscribers

Sustained growth comes from continuously testing, learning, and adapting as competitors, technology, channels, and customer expectations change.

That work continues as LIFT begins its next chapter as part of Mile Marker, bringing nearly two decades of institutional knowledge, response expertise, and partnership with Spectrum into an expanded omnichannel offering.

Read the full story of LIFT’s partnership with Spectrum.

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