Free food in the office has long been more than a perk — it’s a reflection of media agency culture. From late-night meals to mid-day snacks, it fuels collaboration, makes long hours more manageable, and helps employees feel valued.
But in 2026, tax law changes will eliminate deductions for in-office meals and snacks. For some companies, that could make free food harder to justify. For ad agencies, though, it remains a non-negotiable.
Food as a Cultural Connector
Leaders across the industry agree: snacks and meals aren’t just about convenience — they’re about fostering belonging. Communal lunches and shared spaces create opportunities for connection, collaboration, and informal brainstorming. For many agencies, food has become part of the foundation of media agency culture.
Mile Marker’s Perspective
“Providing food, snacks and in some cases fun beverages are simply a cost of doing business, and employee turnover is far more expensive than a bowl of granola or bag of Doritos,” said Scott Shamberg, president and CEO of Mile Marker Agency. “It’s even more important now as agencies and businesses work to produce creative ways to get people back into the office. Buying breakfast and lunch are table stakes to lure people back.”
Culture Over Cost
While holding companies with massive workforces may feel the tax impact more sharply, independent agencies can turn it into an advantage by tailoring food traditions to reflect their own media agency culture. From in-office markets to shared bread lunches, these rituals reinforce what makes agencies unique.
Still, most leaders agree: food alone doesn’t create culture. The real strength of media agency culture comes from mentorship, collaboration, and shared purpose — with free food serving as one small but meaningful piece of the bigger picture.
Takeaway
Even with tax changes looming, agencies like Mile Marker Media Agency remain committed to the people and practices that define their culture. Free food may no longer be deductible, but it remains invaluable in shaping a strong, supportive, and connected media agency culture.
