Mile Marker Wins Silver for Data-Driven Campaign of the Year (Supplier/Vendor/Pharma)
Mile Marker earned Silver for Data-Driven Campaign of the Year in the Supplier/Vendor/Pharma category at Modern Healthcare’s Marketing Impact Awards for its work with NeuroStar Advanced Therapy on the “Precise Targeting” campaign — a breakthrough initiative redefining awareness and understanding of transcranial magnetic stimulation (TMS) as a proven, non-drug treatment for Major Depressive Disorder (MDD).
and educate both patients and healthcare providers, Mile Marker implemented a data-driven marketing strategy grounded in behavioral insights. Rather than relying on broad demographics, the team developed behavior-based personas using first- and third-party data to identify individuals actively researching mental health, consuming depression-related content, or demonstrating relevant prescription behavior patterns.
The Precise Targeting campaign delivered tailored creative across channels aligned with each audience’s stage in their mental health journey — sharing patient testimonials with those seeking treatment, and ROI-focused messaging with providers. Each experience was strategically sequenced to drive engagement through NeuroStar’s “Locate a Provider” tool.
The results were exceptional: appointments increased by 80% through the provider locator funnel, and national brand awareness rose by 30%, highlighting how precision data and audience segmentation can drive both education and conversion in healthcare marketing.
Read more about how Mile Marker created an award-winning campaign for Neurostar: Case Study: https://milemarkeragency.com/success-story/neurostar/
Read more about Neurostar’s Transformative Treatment for Depression: https://neurostar.com/neuronetics/
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