Anthony Costanzo in AdExchanger: Navigating Retail Media’s Growing Pains with Transparency
“Retail media, despite all of its potential, is currently an immature marketplace that is in too many instances taking advantage of naïve marketers.” That’s what Anthony Costanzo, our Chief Analytics Officer, recently shared in AdExchanger. In addition to discussing the evolving retail media landscape, he shared insights on how brands can navigate the growing pains […]
Anthony Costanzo Featured in Digiday: Roundel’s Growth Amid Retail Challenges
Anthony Costanzo, Chief Analytics Officer at Mile Marker, was quoted in a recent Digiday article about Target’s retail media network (RMN), Roundel, and its ability to thrive despite broader challenges. Despite Target’s recent sales struggles, Roundel’s ad revenue has continued to grow, reaching an impressive $163 million in Q1 2025, up from $130 million in […]
The Enduring Strength of Direct Mail: A Strategic Investment in Customer Connections
In a world where email inboxes are flooded and digital ads dominate, investment in direct mail stands out as an underutilized but highly effective channel. Despite the overwhelming focus on digital-first strategies, Direct Mail investment continues to deliver tangible, measurable results—and it’s more valuable than ever. Brands across industries are rediscovering the power of physical […]
Mile Marker in Action: Our Q1 Recap of Events That Matter
We’ve been busy! In Q1, Mile Marker wasn’t just sitting back and watching the industry evolve. We were right in the thick of it, leading the charge at some of the biggest events in the marketing and media space. From Scott Shamberg’s insights at eTail Palm Springs to the release of groundbreaking tools at Ramped […]
Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead
As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. The bottom line take away in our media buying briefing, which really has little to do with the actual results, is this: The big will […]
Who We Are, What We Stand For & Why You Should Give a Crap
If you have been following marketing services at all, you know the media agency landscape is due for a recalibration. The status quo—where holding companies prioritize scale over strategy and boutique agencies lack the resources to deliver measurable impact—doesn’t work. The challenge is so many agencies want to be something else. Large independent media agencies […]