Category: company

Agility Over Legacy: How Tech-Forward Independents are Winning

Carmen Saffioti February 10, 2026 No Comments

As mid-sized clients begin to shift away from holding companies, independent agencies are proving that integrated marketing technologies are the ultimate equalizer. While traditional holdcos often struggle with “tech debt”…

Mile Marker Wraps Up an Eventful Year: Q4 Highlights in Growth, Leadership, People and Culture

Carmen Saffioti January 9, 2026 No Comments

Closing out 2025, Mile Marker finished the final quarter with significant momentum and potential for even greater achievement in 2026. The agency strengthened its structure and clarified its vision through…

Agency Reviews in 2030: What They Mean for Agency Culture

Carmen Saffioti September 24, 2025 No Comments

The agency pitch process is changing fast. By 2030, leaders expect reviews to be shorter, AI-powered, and less about flashy presentations—and more about the relationships that define strong agency culture. AI…

Mile Marker in Action: Q2 Event Highlights from the Frontlines of Modern Media

Carmen Saffioti July 3, 2025 No Comments

We’ve been on the move! From Miami to NYC, Q2 was packed with big conversations and even bigger ideas, from the future of omnichannel marketing to AI-driven transformation and brand-safe…

Mile Marker in Action: Our Q1 Recap of Events That Matter

Carmen Saffioti April 11, 2025 No Comments

We’ve been busy! In Q1, Mile Marker wasn’t just sitting back and watching the industry evolve. We were right in the thick of it, leading the charge at some of…

Mile Marker Wins Narcan’s AOR Account, Adds Earth Breeze To Roster

Carmen Saffioti April 9, 2025 No Comments

Mile Marker has been named the media agency of record (AOR) for Narcan Nasal Spray, the anti-opioid treatment owned by Emergent BioSolutions, following a comprehensive pitch. This partnership underscores Mile Marker’s…

Media Shops Merge To Form ‘Mile Marker,’ Focus On Growth Brands

Carmen Saffioti February 26, 2025 No Comments

Mile Marker, a new independent media agency, has debuted. It’s the merger of two media shops: PlusMedia and Cage Point.

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

Carmen Saffioti February 26, 2025 No Comments

While consolidation continues to sweep through the holding company level, marked by Omnicom’s planned purchase of IPG and Publicis’ acquisition waves, a significant shift is happening elsewhere in the industry. Digiday has…

Who We Are, What We Stand For & Why You Should Give a Crap

Carmen Saffioti January 30, 2025 No Comments

If you have been following marketing services at all, you know the media agency landscape is due for a recalibration. The status quo—where holding companies prioritize scale over strategy and…

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Category: company

Agility Over Legacy: How Tech-Forward Independents are Winning

Mile Marker Wraps Up an Eventful Year: Q4 Highlights in Growth, Leadership, People and Culture

Agency Reviews in 2030: What They Mean for Agency Culture

Mile Marker in Action: Q2 Event Highlights from the Frontlines of Modern Media

Mile Marker in Action: Our Q1 Recap of Events That Matter

Mile Marker Wins Narcan’s AOR Account, Adds Earth Breeze To Roster

Media Shops Merge To Form ‘Mile Marker,’ Focus On Growth Brands

Media Buying Briefing: Mile Marker forms out of the union of two shops with similar goals but different skill sets

Who We Are, What We Stand For & Why You Should Give a Crap

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