In early February, Cage Point and PlusMedia merged  to form independent media agency Mile Marker.  Since then, it's been on a roll, securing three new AOR wins after a competitive review: Bridges Consumer Healthcare LLC, Carlin Consumer Health and business insurance brand Hiscox USA.

As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no matter the price. Mile Marker CEO, Scott Shamberg weighs in.

Mile Marker, a new independent media agency, has debuted. It's the merger of two agencies: PlusMedia and Cage Point. By combining Cage Point’s strategic and analytical insights with PlusMedia’s expertise in audience segmentation via direct mail and insert media models, Mile Marker offers an omnichannel agency that bridges the digital and physical worlds.

Digiday has learned that PlusMedia, a direct response agency, and Cage Point, an omnichannel media agency, are merging to form Mile Marker, a media agency that specializes in middle-market brands that are looking to grow.

As an antidote to lethargic legacy agency models, a new "tell-it-like-it-is" independent media agency emerges from the combination of PlusMedia and Cage Point, touting an unmatched range of capabilities, simplified access to data profiles and a carefully layered technology stack that holds their media plans, and the humans that develop them, accountable for impactful business outcomes.