Lauren – Author Page

LIFT IS NOW A PART OF MILE MARKER

Mile Marker has acquired LIFT, a performance creative agency specializing in flexible content systems. This partnership creates a unified growth system for audience, channel and data intelligence that spotlights how we can connect the entire customer journey. For brands, this means ensuring every message, impression and experience is built for a business outcome.
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Lauren Fraser

SVP, Strategy & Transformation

Lauren leads integrated planning strategy across Mile Marker’s portfolio, with particular expertise in channel architecture, audience planning, and the intersection of media strategy with creative and brand positioning. She has deep experience with seasonal and condition-led OTC brands, building media strategies that translate clinical product efficacy into consumer relevance at scale.