Navigating private equity has reshaped the media landscape and agency terrain. However, the story is more complex than headlines about roll-ups and margin pressure.
On a recent episode of the Agency Alchemy podcast, Mile Marker CEO and President Scott Shamberg sat down with Agency Alchemy host, Richard Larrson, to unpack what private equity actually gets right about the agency business and where it misses the mark.
Drawing on his experience inside holding companies and now leading a PE-backed independent agency, Scott dives into the realities of modern media growth.
When navigating private equity partnerships, Scott explains why a long-term vision consistently beats short-term reporting cycles. He emphasizes that thoughtful integration plans matter far more than flashy acquisition headlines. “I know there is a bit of stigma around private equity. That it is nothing more than numbers and everything is driven by that. In my experience that is not the case,” said Shamberg on the PE relationship.
By maintaining this perspective, agencies are better equipped to serve mid-market brands, which are quietly becoming the most dynamic opportunity in the media landscape.
The conversation also explores why independent agencies are becoming a magnet for top industry talent. Scott details how Mile Marker merges traditional and digital channels into a unique “low-code, high-sophistication” model. A massive driver of this approach is our strategic use of technology.
Listen to the full interview podcast here.
Want to learn more about why Mile Marker is the right guide for mid market brands? Let’s talk.
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