In early February, Cage Point and PlusMedia merged to form independent media agency Mile Marker. Since then, the agency has been on a roll, securing three new Agency of Record (AOR) wins after a competitive review: Bridges Consumer Healthcare LLC, Carlin Consumer Health, and business insurance brand Hiscox USA. These wins highlight the agency’s capacity to deliver scalable client growth through full integration and technical customization.
Driving Awareness and Sales Across Categories
The new partnerships cover a diverse range of objectives spanning both consumer health and B2B sectors. For Bridges Consumer Healthcare and Carlin Consumer Health, Mile Marker is charged with driving both awareness and retail sales for a range of brands within their portfolios.
Simultaneously, the remit for Hiscox USA focuses on a different segment of the funnel. Mile Marker is tasked with increasing upper-funnel brand awareness and consideration within the insurance brand’s key B2B audience segments. Across these distinct campaigns, the agency applies data-driven methodologies to measure marketing impact and ensure media investments translate into tangible business goals.
A Sophisticated Approach to Analytics
The decision to select Mile Marker was heavily influenced by the agency’s ability to balance multichannel strategies with rigorous accountability.
John Speranza, CEO at Bridges Consumer Healthcare, said his company chose Mile Marker “for its proven track record in shaping their clients’ multichannel mix to optimize ROAS and deliver on business outcomes with a sophisticated, transparent approach to analytics.”
Building Momentum Post-Merger
These recent wins further establish Mile Marker as a rising force in the industry following the union of Cage Point and PlusMedia. Based in New York, the new media agency manages $500M in comprehensive media.
The addition of Bridges, Carlin, and Hiscox builds upon an impressive existing client roster that includes FreshPet, DoorDash, Webster Bank, and Harry’s. By securing these accounts, Mile Marker continues to demonstrate the strength of its integrated model in a competitive marketplace.
