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How We Grew X’s Leads by Y% Through Redesign

How We Grew X’s Leads by Y% Through Redesign

Background

TechSolutions Inc. is a leading provider of IT solutions for businesses across various industries. With a rapidly growing customer base and an evolving range of services, the company recognized the need to revamp its outdated website to better reflect its capabilities.

Objectives

  • Improve the overall user experience (UX) and user
    interface (UI).
  • Ensure mobile responsiveness and cross-browser
    compatibility.
  • Integrate a content management system (CMS) for easy
    content updates.
  • Enhance SEO to improve search engine rankings.
  • Increase lead generation through optimized
    calls-to-action (CTAs).
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Process

Discovery & Research
  • Conducted stakeholder interviews and user surveys to understand pain points and goals.
  • Analyzed website analytics to identify areas needing improvement.
  • Competitor analysis to benchmark best practices.

Planning
  • Developed a project roadmap with milestones.
  • Created user personas and journey maps.
  • Established key performance indicators (KPIs) to measure success.

Design
  • Wireframes and mockups were created for desktop and mobile views.
  • User testing on wireframes to gather feedback.
  • Finalized UI designs incorporating brand guidelines.

Development
  • Front-end development using HTML5, CSS3, and JavaScript.
  • Back-end integration with CMS.
  • Implemented responsive design techniques.
  • Set up SEO best practices including meta tags, alt text, and sitemaps.

Testing & Launch
  • Conducted rigorous testing across devices.
  • Beta testing with a select group of users.
  • Final tweaks and optimizations based on feedback.
  • Official website launch and post-launch support.

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Results

  • Increased User Engagement: Bounce rate decreased by 30%, session duration increased by 45%.
  • Enhanced Mobile Experience: Mobile traffic increased by 50% with improved usability.
  • Better SEO Performance: Organic search traffic improved by 60%.
  • Higher Lead Generation: Conversion rates increased by 35% due to optimized CTAs.
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