Relay
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Real-time Access to Business Performance to Provide Ongoing Transparency

What is Relay?

Just like its name suggests, Relay is all about receiving and sending vital information—empowering brands to act with confidence and precision throughout the Waypoint process.

Relay doesn’t just tell you what’s happening; it shows you how to improve. Our platform provides clear recommendations to optimize campaigns, allocate media investments more effectively, and unlock new growth opportunities. With Relay, you can act faster, smarter, and more decisively.

We designed Relay to be custom-fit for your unique business needs; not ours. That's why we've built a analytics platform that custom-fits the tools and technology that are right for you: Seamlessly ingesting data from any data source and communicating actionable insights to the systems & teams that drive your business forward.

Relay helps make the complex simple.

What is Relay?

Just like its name suggests, Relay is all about receiving and sending vital information—empowering brands to act with confidence and precision throughout the Waypoint process.


Relay doesn’t just tell you what’s happening; it shows you how to improve. Our platform provides clear recommendations to optimize campaigns, allocate media investments more effectively, and unlock new growth opportunities. With Relay, you can act faster, smarter, and more decisively.

We designed Relay to be custom-fit for your unique business needs; not ours. That’s why we’ve built a analytics platform that custom-fits the tools and technology that are right for you: Seamlessly ingesting data from any data source and communicating actionable insights to the systems & teams that drive your business forward.


Relay helps make the complex simple.

The Engine

Real-time Data-driven Feedback loop

Access real-time intelligence into how your program is performing

Connect first and third-party APIs and connections to integrate within your tools, systems, and marketing ecosystem.

Beyond how your program is performing, and working well with your reporting architecture, Relay works to offer predictive analytics and forecasting models to help you navigate towards your ideal business outcomes.

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100 Mill Plain Rd. 4th Floor – Danbury, CT 06811

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