Media Buying Briefing: Comparing/contrasting Publicis’ and Omnicom’s 2024 results and fortunes ahead

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As 2024 financial results start to trickle in over the month of February, the two leading agency holding companies’ numbers are out, and their results tell a variety of stories. But the bottom line takeaway, which really has little to do with the actual results, is this: The big will continue to get bigger, no matter the price. Mile Marker CEO, Scott Shamberg weighs in.

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