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Built For The Ambitious Growth Marketer

COOKIE POLICY

01_General Information About Cookies

Effective Date: 01-Feb-2025
Last Updated: 02-Feb-2025

 

What are cookies?

This Cookie Policy explains what cookies are and how we use them, the types of cookies we use i.e, the information we collect using cookies and how that information is used, and how to manage the cookie settings.

Cookies are small text files that are used to store small pieces of information. They are stored on your device when the website is loaded on your browser. These cookies help us make the website function properly, make it more secure, provide better user experience, and understand how the website performs and to analyze what works and where it needs improvement.

 

How do we use cookies?

As most of the online services, our website uses first-party and third-party cookies for several purposes. First-party cookies are mostly necessary for the website to function the right way, and they do not collect any of your personally identifiable data.

The third-party cookies used on our website are mainly for understanding how the website performs, how you interact with our website, keeping our services secure, providing advertisements that are relevant to you, and all in all providing you with a better and improved user experience and help speed up your future interactions with our website.

02_Types of Cookies We Use

Necessary

Necessary cookies are required to enable the basic features of this site, such as providing secure log-in or adjusting your consent preferences. These cookies do not store any personally identifiable data.

Cookie Duration Description
wpEmojiSettingsSupports session WordPress sets this cookie when a user interacts with emojis on a WordPress site. It helps determine if the user’s browser can display emojis properly.
cookieyes-consent 1 year CookieYes sets this cookie to remember users’ consent preferences so that their preferences are respected on subsequent visits to this site. It does not collect or store any personal information about the site visitors.

Analytics

Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics such as the number of visitors, bounce rate, traffic source, etc.

Cookie Duration Description
_ga_* 1 year 1 month 4 days Google Analytics sets this cookie to store and count page views.
_ga 1 year 1 month 4 days Google Analytics sets this cookie to calculate visitor, session and campaign data and track site usage for the site’s analytics report. The cookie stores information anonymously and assigns a randomly generated number to recognise unique visitors.
_gcl_au 3 months Google Tag Manager sets the cookie to experiment advertisement efficiency of websites using their services.
CLID 1 year Microsoft Clarity set this cookie to store information about how visitors interact with the website. The cookie helps to provide an analysis report. The data collection includes the number of visitors, where they visit the website, and the pages visited.
SM session Microsoft Clarity cookie set this cookie for synchronizing the MUID across Microsoft domains.
_clck 1 year Microsoft Clarity sets this cookie to retain the browser’s Clarity User ID and settings exclusive to that website. This guarantees that actions taken during subsequent visits to the same website will be linked to the same user ID.
MR 7 days This cookie, set by Bing, is used to collect user information for analytics purposes.
_clsk 1 day Microsoft Clarity sets this cookie to store and consolidate a user’s pageviews into a single session recording.

Performance

Performance cookies are used to understand and analyse the key performance indexes of the website which helps in delivering a better user experience for the visitors.

Cookie Duration Description
SRM_B 1 year 24 days Used by Microsoft Advertising as a unique ID for visitors.

Advertisement

Advertisement cookies are used to provide visitors with customised advertisements based on the pages you visited previously and to analyse the effectiveness of the ad campaigns.

Cookie Duration Description
test_cookie 15 minutes doubleclick.net sets this cookie to determine if the user’s browser supports cookies.
IDE 1 year 24 days Google DoubleClick IDE cookies store information about how the user uses the website to present them with relevant ads according to the user profile.
MUID 1 year 24 days Bing sets this cookie to recognise unique web browsers visiting Microsoft sites. This cookie is used for advertising, site analytics, and other operations.
ANONCHK 10 minutes The ANONCHK cookie, set by Bing, is used to store a user’s session ID and verify ads’ clicks on the Bing search engine. The cookie helps in reporting and personalization as well.

Uncategorised

Other uncategorised cookies are those that are being analysed and have not been classified into a category as yet.

Cookie Duration Description
_reb2bloaded Less than a minute Description is currently not available.
_reb2buid 1 year Description is currently not available.
_reb2bsessionID 1 hour Description is currently not available.
_reb2bgeo 20 days Description is currently not available.
cf_clearance 1 year Description is currently not available.
_OG_GDPR_COOKIE_ session No description available.
__test__ Less than a minute No description available.
03_Manage cookie preferences

Cookie Settings

You can change your cookie preferences any time by clicking the above button. This will let you revisit the cookie consent banner and change your preferences or withdraw your consent right away.

In addition to this, different browsers provide different methods to block and delete cookies used by websites. You can change the settings of your browser to block/delete the cookies. Listed below are the links to the support documents on how to manage and delete cookies from the major web browsers.

Chrome: https://support.google.com/accounts/answer/32050

Safari: https://support.apple.com/en-in/guide/safari/sfri11471/mac

Firefox: https://support.mozilla.org/en-US/kb/clear-cookies-and-site-data-firefox?redirectslug=delete-cookies-remove-info-websites-stored&redirectlocale=en-US

Internet Explorer: https://support.microsoft.com/en-us/topic/how-to-delete-cookie-files-in-internet-explorer-bca9446f-d873-78de-77ba-d42645fa52fc

If you are using any other web browser, please visit your browser’s official support documents.

 

Cookie Policy Generated By CookieYes – Cookie Policy Generator.

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