Every client engagement runs through Waypoint — our proprietary, three-phase framework that blends data science with strategic execution. It’s how we scale impact, optimize in real-time, and connect media investment to business outcomes.
We start with forensic-level discovery, translate insights into agile media strategies, and finish with high-fidelity reporting that drives confident, ROI-positive decisions.
We don’t guess — we diagnose.
This phase dives deep into your business DNA, surfacing the highest-performing channels, your most valuable audience cohorts, and hidden inefficiencies in your current stack. Think of it as a marketing MRI — precise, non-invasive, and game-changing.
Data in. Strategy out.
Armed with intelligence, we build responsive media plans that flex with your goals. Whether it’s search, social, retail media, or something off the beaten path, our activations are designed to learn fast, scale smart, and reach the right people at the right time.
We don’t just report — we interpret.
Our custom dashboards and analyst-guided readouts – powered by Relay – bring the story behind the numbers into focus. Expect insight you can act on, not just charts you can click through. We answer the “so what?” and deliver the “what’s next?”
Relay is all about receiving and sending vital information free of walled gardens. We designed it to empower brands to act with confidence and precision throughout the Waypoint process. It seamlessly ingests data from any source and communicates actionable insights to the systems & teams that drive your business forward.
Work with us to develop the right reporting for your needs and change them as your needs evolve.
Connect first and third-party APIs and connections to integrate your tools and systems with Relay to create a unified marketing ecosystem.
More data integration means an accurate ability to predict your sales models, helping you identify and forecast your ideal business outcomes.
At the core of our analytics offering is Relay—a customizable, integrated reporting engine that eliminates data silos and empowers brands to act with precision. Unlike off-the-shelf dashboards, Relay adapts to your evolving needs, connecting both first- and third-party data sources to build a unified view of performance across your entire marketing ecosystem. Whether it’s surfacing real-time insights, creating forecasting models, or streamlining decision-making across teams, Relay ensures your analytics aren’t just reactive—they’re predictive. As part of the Waypoint process, Relay doesn’t just help you see what happened—it helps you plan what comes next.
